Heat Transfer Film Market Size, Share, Industry, Forecast and outlook (2024-2031)

Global Heat Transfer Film Market By Type (Paper Film, Plastic Film, Vinyl Film, Others), By Material (Polyurethane (PU) /PU Blends, PVC, Others), By Substrate Material (Cotton, Polyester, Cotton-Poly Blends, Others), By Product Type (Opaque, Clear, Glossy & Metallic, Vented, Others), By End-User (Textile, Construction, Furniture/Wooden, Metal, Healthcare, Food & Beverages, Personal Care, Others), By Region (North America, Latin America, Europe, Asia Pacific, Middle East, and Africa) – Share, Size, Outlook, and Opportunity Analysis, 2022-2029

Heat Transfer Film Market Overview

180 pages report analyses the Global Heat Transfer Film Market size, shares, recent trends, competitive intelligence, and future market outlook. Demand from Food & Beverages, Construction, Metal, Personal Care, Textile in Asia Pacific is rising. Competitive rivalry intensifies with Innovia Films, Hanrunpaper, Avery Dennison NTP AS and others operating in the market.

Heat transfer is a method of thermal engineering that concerns the generation, conversion, use and exchange of thermal energy between physical systems. Heat transfer is divided into various mechanisms, such as thermal convection, thermal radiation, thermal conduction and energy transfer by phase changes. Engineers also examine the transfer of mass of differing chemical species, either hot or cold, to achieve heat transfer. Moreover, technology and innovation are the driving forces that have changed the current lifestyle. New products are significantly developed to help ease life further. Heat transfer films are helping consumers survive unfavorable climatic conditions. Over the years, technology has modified the heat transfer films, which are now available in different types, with various features, to fulfill the demands. Some of the features of heat transfer films, such as effectiveness & efficiency, are driving the global heat transfer films market.

Heat Transfer Film Market Scope and Summary

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Heat Transfer Film Market Dynamics and Trends

The increasing inclination of consumers towards unique application of heat transfer film is triggering the demand for heat transfer film in recent times. Growing utilization film in various end-user creates a strong opportunity for the heat transfer film market growth.

Rising demand of heat transfer film in several industrial application is expected to increase the market size

The rising demand for heat transfer films in various industrial applications is primarily driving the market growth. In addition, the increasing demand for finished products with several resistance properties, including scrub, scratch, color, high temperature, and solvent resistance, along with the lower cost, supports the heat transfer film market. Along with these, the effectiveness & efficiency associated with the heat transfer films further support the market value. Additionally, the rapidly increasing packaging industry and the rising efforts to reduce the content of non-biodegradable materials in packaging are expected to create demand during the forecast period.

Growing utilization of heat transfer film in various end-user is expected to boost the market growth

The food & beverages industry is expected to create potential opportunities for heat transfer films during the forecast period. In addition, increasing adoption of heat transfer films from the automotive & personal care industries is expected to enhance the market growth due to increasingly adopting heat transfer printing on their sales promotion devices like point of purchase displays and banners. Increasing competition in the market has led to the growing sales promotional activity.

Moreover, the textile industry accounts for approximately over 95% of the heat transfer film market. Some of the other factors such as increasing demand for finished products, increasing usage in branding & promotional properties, the growing popularity of the high graphics and quality printed t-shirts among the population and increasing awareness about the advantages of heat transfer film will further accelerate the demand for the heat transfer film during the forecast period. Some of the other factors such as rising demand for finished products, increasing usage in branding & promotional properties, the growing popularity of the high graphics and quality printed t-shirts among the population and increasing awareness about the advantages of heat transfer film will further accelerate the demand for the heat transfer film during the forecast period.

The fluctuating cost of raw material and restriction on plastic is expected to hinder the market growth

However, fluctuating cost of raw material and restrictions on plastic material in some developed and developing economies is expected to hinder the growth to an extent during the forecast period. The pollution control boards across the globe are resisting companies from using plastic which is restraining companies from or forcing companies to go through stringent procedures to use plastic as a raw material for the film market.

The disruptions in supply and chain due to COVID and also, in general, the rising costs of logistics are creating price rise of the end product forcing companies to have a smaller margin.

Heat Transfer Film Market Segmentation Analysis

By end-user, the market is segmented into textile, construction, furniture/wooden, metal, healthcare, food & beverages, personal care and others.

The growing demand for modern and heat-protected fabric prints & textures, food & beverages, healthcare, and heat transfer films or vinyl have gained specific traction. Heat transfer vinyl refers to a specialty film applied on certain fabrics such as polyester, cotton and cotton-poly blend to imprint designs or logos on that particular material. The heat transfer structure mainly comprises three essential components: transfer film, paper release liner, and adhesive material. The transfer film is manufactured using polyurethane and polyvinyl chloride.

Furthermore, opaque heat transfer films such as metallic, flocks, glossy, glitter and reflective are generally used in T-shirt printing. PS & PET are the most common materials utilized for the production of the release liner. Heat presses are employed to apply heat transfer vinyl on any fabric material at approx. 3-4 bar of pressure and at 150 degrees centigrade. Nylon & other textiles with hydrophobic impregnation are not appropriate for heat transfer vinyl applications.

Moreover, cotton and cotton blend textile & apparel are extensively printed using heat transfer films due to cotton & cotton-poly blends feature such as easy to dye, breathable, and smoothness than the other fabric materials. In addition, women's wear & sportswear manufacturers are progressively adopting opaque, glossy & metallic heat transfer films for printing logos & graphics. Rising millennial demand for high graphics and quality printed t-shirts is expected to be the primary driver influencing the demand for heat transfer films.

Global Heat Transfer Film Market Geographical Analysis

Based on the geography, the heat transfer film market is segmented into North America, Europe, South America, Asia-Pacific, and Middle East & Africa. The demand for heat transfer film in the North American market is expected to remain at the dominant position in sales and value generation due to the growing volume of trade and e-commerce in countries such as the U.S.

APAC is expected to hold largest share of heat transfer film market during the forecast period

APAC metal market recorded a maximum share of demand for heat transfer films market. The vast population coupled with the increasing purchasing power of people in the region's major economies, including China, Japan and India, mainly support the regional market value. The major manufacturers are funding in the regional market due to the growing economic condition owing to the emerging industrial sectors is further supporting the regional market value. The heat transfer films market is anticipated to be driven by the development in the economy and the growth of end-user industries such as textile and construction. Australia exported USD 3,306.34 million worth of textiles in 2019, the most in the APAC region. India followed with USD 1,463.42 billion of textile exports in 2019. The biggest textile exporters in APAC in 2019 were Australia, Mongolia, India, China and New Zealand. India and China are expected to drive the heat transfer films market in the APAC region due to growing at an impressive CAGR of over 7%, followed by Europe, North America.

High demand for metal and increased textile applications drive the heat transfer films market in Europe and North America. In 2018, the value of the global home textiles market amounted to approx. USD 22.03 billion, and the value of this market was expected to rise to USD 29.76 billion by 2025.

Heat Transfer Film Market Companies and Competitive Landscape

The heat transfer film market is fragmented with the presence of regional and global players. The competitive contour lies with the increase in the regional company and growing investment in upstream application. . Innovia Films, ARMOR SAS, V-Reflex Reflective Material Co. Ltd., DAE HA Co. LTD., Avery Dennison NTP AS, HEXIS S.A., POLI-TAPE Klebefolien GmbH, Hanrunpaper, Pro World Inc., MINSEO Coating Flex Co. Ltd. are the major player in the chemical market. The major players adopt several growth strategies such as product launches, acquisitions, and collaborations, contributing to growing the heat transfer film market globally.

Innovia Films

Overview: Innovia is a significant producer of highly differentiated specialty BOPP films providing products produced using Stenter, Bubble and Cast production processes. It holds a global position in high-performance tobacco overwrap, coated packaging, security films and label. The company films are marketed to brand-owners, end-users and converters globally. They become part of the solution for the tobacco packaging, overwrap or labeling some of the world’s best-known trademarks across a wide type of everyday consumer goods. In addition, these include food and beverages, confectionery, home and personal care products, luxury goods, tobacco and industrial applications.

Product Portfolio:

• Thermal transfer is a popular print process mainly utilized for the printing of identification labels.  It is the most popularly used printing process in the world for the printing of high-quality barcodes. Innovia’s Rayoface VTT, a white high yield BOPP film, and Rayoface WTT, a solid white BOPP film with an exclusive matt paper-like surface that ensures stable barcode readability.  Both films have a dedicated print-sensitive top coating that can be printed using dot matrix, thermal transfer and inkjet marking. UV stabilized these films to endure extended outdoor exposure remaining intact after exposure to sunlight and salt spray.
• Moreover, the ‘TT’ topcoat is also designed to enhance the scratch-resistance and smudge of bar codes and text printed with wax/resin and wax ribbons, potentially decreasing the total costs of the finished label. In addition, Rayoface WTT is proper for use on marine drums and has been tested to the BS5609 standard, which is the benchmark for marine drum labeling. Intense internal laboratory testing has shown this film to be suitable for this harsh application. Furthermore, the product offers significant features such as:
  • Ideal for variable information labels
  • Wide ribbon and ink compatibility
  • BS5609 approved for marine drum labels
  • High-speed printing and verification
  • Highly resistant smudge-proof printing
  • Paper-like surface

Key Development:

• On 11 May 2021, Innovia Films is launching a modern film in its Propafilm range of clear specialty packaging films. CHS provides shrinkage properties and improved thermal resistance compared to conventional polypropylene films. It has been invented to substitute conventional outer web films in laminates for applications such as lidding and pouches in various food markets.

The global heat transfer film market report would provide an access to an approx. 77 market data tables, 81 figures and 180 pages.