Hard Tea Market Size, Share, Industry, Forecast and outlook (2024-2031)

Global Hard Tea Market is segmented By ABV % (2-5% ABV, More than 5.1% ABV), By Flavor (Lemon, Raspberry, Peach, Orange, Others), By Distribution Channel (Supermarket/ Hypermarket, Online, Others) and By Region (North America, Latin America, Europe, Asia Pacific, Middle East, and Africa) – Share, Size, Outlook, and Opportunity Analysis, 2024-2031

Hard Tea Market Size

Global Hard Tea Market reached USD 2.1 billion in 2022 and is expected to reach USD 8.7 billion by 2030 growing with a CAGR of 19.5% during the forecast period 2024-2031.  Alcoholic tea generally refers to any alcoholic beverage in which tea is one of the main ingredients. This can include a variety of alcoholic beverages, such as cocktails, punches and infusions, where tea is used as a flavouring, aroma and complexing agent for the drink.

Tea-infused alcohol is a alcoholic beverages that are infused with the aromas and flavors of the tea. Tea-flavored alcoholic beverage refer to a alcoholic drinks that comprise the flavors and essence of tea into their formulations. 

Tea-infused alcohol, such as tea-infused craft beer, tea-infused hard cider, and tea-infused spirits, offers a innovative and refreshing options, while tea-infused cocktails and hard tea add versatility to the growing trend of tea-flavored alcoholic beverages. Tea-based hard seltzer is a type of alcoholic beverage that combines the light and effervescent qualities of hard seltzer with the flavors of brewed tea or tea extracts. Botanical tea blends refer to teas made from a combination of various botanical ingredients, such as herbs, flowers, spices, fruits, and leaves, which are mixed to create unique tea compositions.

Market Summary

For more details on this report Request for Sample

Market Dynamics

Increase in the Consumers Demand for the Ready-To-Drink (RTD) Beverages Helps to Boost Market of Hard Tea

RTD hard teas eliminate the need for customers to make their own beverages, mix ingredients, or buy additional ingredients. They are ready to drink straight from a bottle, which is popular with customers looking for a quick and easy drink. Now a days consumers travel frequently for business, social events, or outdoor activities. RTD Hard Tea products offer a convenient and portable alternative for these situations, allowing consumers to enjoy the beverage of their choice without any preparation. 

RTD hard tea products are usually packaged in bottles or cans, making them easy to transport and consume in a variety of locations. This feature resonates with customers who value portability and want to avoid the hassle of transporting mixing machines or extra glass. RTD hard tea products are popular for social gatherings, parties and events where convenience and ease are required. They cater to customers who want refreshing drinks without the need for bartenders and specialized cocktail-making equipment.

Increase in the Innovative Product Launches of Hard Tea Helps to Boost Market Growth Over the Forecast Period

Innovative hard tea brands with unique flavors, ingredients, or packaging can stand out from competitors in a compitative market. A strong USP can attract customers looking for a new and exciting beverage drinking experience. The introduction of new products stimulates customer interest and interest. When a new hard tea brand hits the market, it often catches the attention of regular customers as well as those interested in new offerings. 

Hard tea brands with unique flavors may appeal to younger consumers, while others may cater to more health-conscious or upscale individuals.  Some of the major key players launched new products in the market. For instance, on June 08, 2023, BeatBox Beverages launched Hard Tea flavor in the market. The new launched product has 11.1% alcohol by volume and is non-carbonated. The new launched product has less in the calories and sugar.

Seasonal Demand of the Hard Tea Hampers Market Growth

Strong tea is generally considered refreshing and suitable for hot weather. When the weather is hot, consumers want to drink hard teas for refreshing and light drinks like hard tea. Conversely, during colder months, consumers may prefer warm or comforting beverages, reducing the demand for strong teas. Warm weather and summer months are often associated with outdoor activities, picnics, barbecues, trips to the beach and other social gatherings. 

The simplicity and refreshment of strong tea at these events makes it appealing. In contrast, indoor activities predominate during the colder months, reducing strong tea consumption. Beverage companies focus their marketing efforts on strong tea products during the hot season, further reinforcing the association between strong tea and summer This perception reduces consumer interest and it reduces the thickness of tea visible in the colder months.

Market Segment Analysis

The global hard tea market is segmented based on ABV %, flavor, distribution channel, and region.

Increase in the Demand of  the Lemon Flavor Hard Tea From the Consumers Drives Segment Growth

the global hard tea market by flavor has been segmented by lemon, raspberry, peach, orange , and others. 

The hard lemon-flavoured tea offers a refreshing flavor that appeals to a wide variety of consumers. The citrusy flavor of the lemon enhance the overall beverage drinking experience and make it an interesting choice in hot weather. Lemon is a versatile flavor that pairs well with a variety of other ingredients and can be added to a variety of hot teas. The increasing demand of the lemon hot tea allows manufacturers to produce a hard tea lemon.

Lemons is a good source of vitamin C and antioxidants. Consumers looking for healthier lemon-based beverages like hard teas as they emphasize natural ingredients and reduced sugar. Some of the major key players in the market launched new lemon based hard tea in the market. For instance, on  April, 26, 2023, Lipton, a american tea brand launched hard tea in the market including various types such as lemon, peach, strawberry and half & half.

Market Geographical Share

North America Region Held the Largest Share in Hard Tea  Market.

North America region gaining demand of hard tea in the market due to increase in the consumers demand for hard tea. Beverage companies in the region quickly recognized the potential of this niche category and introduced new hard teas to meet consumer needs. North American consumers have shown great interest in new and unique flavors of the hard beverage. With a blend of traditional tea flavors and alcohol, the strong hard appealed to consumers looking for an refreshing alternative. North America is known for its vibrant wine industry, with a focus on innovation. 

Increase in the product launches by major key players in the North America helps to boost regional growth over the forecast period. For instance, on April, 20,2023, Molson Coors, United States based beverage company launched peace hard tea in the market. The new launched product is made with the inspiration of peace tea, and fruit-forward iced tea. The new launched product is non-carbonated with 5% alcohol-by-volume beverage.

Hard Tea Market Companies

The major global players include Boston Beer Company, Two Chicks Cocktails, Cisco Brewers, Blue Point Brewing Company, Molson Coors, Loverboy Inc, Nude Beverage, Bold Rock Hard Cider, White Claw Hard Seltzer, and 100 Thieves Organizations.

COVID-19 Impact on Market

COVID-19 Impact 

The COVID-19 pandemic had a significant impact on global alcohol consumption, including the hard tea market. The pandemic led to changes in consumer behavior, distribution channels and regulations, affecting hard tea and its consumption. The pandemic disrupted the global supply chain, affecting tea ingredients and packaging the source of the hard tea. This resulted in potential delays in production and distribution. 

With the closure of bars, restaurants and hotels due to restrictions imposed, the consumption of strong teas in these areas has decreased. The popularity of many alcoholic beverages globally has decreased dramatically. With people spending more time at home during the lockdown, there was an obvious shift to off-campus consumption. Consequently, sales of hard teas through retail outlets such as supermarkets and liquor stores increased. Therefore, the COVID-19 pandemic has had a mixed impact on the global hard tea market.

By ABV %

• 2-5% ABV
• More than 5.1% ABV 

By Flavor

• Lemon
• Raspberry
• Peach
• Orange
• Others 

By Distribution Channel 

• Supermarket/ Hypermarket
• Online
• Others 

By Region

• North America
  • The U.S.
  • Canada
  • Mexico
• Europe
  • Germany
  • The U.K.
  • France
  • Italy
  • Spain
  • Rest of Europe
• South America
  • Brazil
  • Argentina
  • Rest of South America
• Asia-Pacific
  • China
  • India
  • Japan
  • Australia
  • Rest of Asia-Pacific
• Middle East and Africa

Key Developments

• On June 23, 2023, Monster and AriZona, a American beverage company launched hard tea challengers brand in the market. The new launched hard tea brand is available in the 4 different flavors. All the product has 6%ABV.
• On April 20, 2023, Boozy going to launch hard teas in 3 fruity flavors. The three new flavors includes lemon tea (More Peace, More Lemon), peach tea (Freedom of Peach), and raspberry tea (Really Really Razzy).
• On April, 26, 2023, Lipton, a tea brand launched hard tea brand with the slogan Your Cup of (Hard) Tea. On the occasion of U.K.s National Tea day lipton launched its ready to drink iced hard tea in the market.

Why Purchase the Report?

• To visualize the global hard tea market segmentation based on ABV %, flavor, distribution channel, and region, as well as understand key commercial assets and players.
• Identify commercial opportunities by analyzing trends and co-development.
• Excel data sheet with numerous data points of hard tea market-level with all segments.
• PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
• Product mapping available as excel consisting of key products of all the major players.

The global  hard tea market report would provide approximately 61 tables, 58  figures and 122 Pages.

Target Audience 2024

• Manufacturers/ Buyers
• Industry Investors/Investment Bankers
• Research Professionals
• Emerging Companies