Market Size
The Global Hard-Boiled Confectionery Market reached US$ 14.76 billion in 2022 and is expected to reach US$ 21.11 billion by 2030, growing with a CAGR of 4.58% during the forecast period 2024-2031.
Hard-boiled confectionery is available in various types including drops & disks, rock candy and suckers & lollipops. Consumers of different age groups from children to adults are fond of this hard-boiled confectionery due to its taste and immense flavor availability. Hard-boiled confectioneries such as candies are hard to break and bite. This hard texture promotes longer-lasting flavor release due to its slower dissolution rate.
The availability of hard-boiled confectionery such as candies and lollipops in various flavors such as strawberry and orange attracts more consumers. The launch of new products with exotic and tropical flavours is increasing the consumer base for the market. In November 2022, Lally Taffy, an American brand of taffy candies, launched a new range of candies in tropical flavours.
Manufacturers are launching new products into the market with innovative steps of product offering in different variants. The combination and the mash-up of various flavours increase consumer focus on choosing the better product with high acceptability. For instance, in May 2023, Bomb Pop, America's favourite ice pop brand announced the launch of its ultimate flavor mash-up, Candy Clash. Blue raspberry, strawberry and watermelon are being infused together for product manufacturing.
Market Scope
| Metrics | Details |
| CAGR | 4.58% |
| Size Available for Years | 2022-2031 |
| Forecast Period | 2024-2031 |
| Data Availability | Value (US$) |
| Segments Covered | Type, Flavor, Age Group, Distribution Channel and Region |
| Regions Covered | North America, Europe, Asia-Pacific, South America, and Middle East & Africa |
| Fastest Growing Region | Asia-Pacific |
| Largest Region | Asia-Pacific |
| Report Insights Covered | Competitive Landscape Analysis, Company Profile Analysis, Market Size, Share, Growth, Demand, Recent Developments, Mergers and Acquisitions, New Product Launches, Growth Strategies, Revenue Analysis, Porter’s Analysis, Pricing Analysis, Regulatory Analysis, Supply-Chain Analysis and Other key Insights. |
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Market Dynamics
Various Flavor Availability
Hard-boiled confectionery is highly popular among children. From drops & candies to suckers & lollipops, children and adults too are highly attracted to the taste and appearance of the product. To collect more consumer focus, manufacturers are releasing various products with the consumer’s favourite flavours and attractive packaging.
The new launches by market players with highly acceptable flavours are increasing the market demand. For instance, in May 2022, Bazooka Candy Brands, an American brand of non-chocolate candy, introduced a new product in the confectionery industry, with the launch of Push Pop Gummy Pop-its. The product is available in various flavours including strawberry, blue raspberry and watermelon.
Similarly, in December 2020, FB Washburn, America's oldest family-owned candy business, announced the launch of Pucker Suckers, a line of super-sour, dual-flavored hard candies. The product is available in various flavours including orange pineapple, strawberry-watermelon and green apple-strawberry.
Increasing Product Commercialization
The high demand for various confectionery products is increasing the competition among market players and resulting in the launch of new and innovative ways for products reach to consumers. The launch of new advertising and online websites boost the market growth. For instance, in May of 2022, Torrie & Howard, a producer of all-natural, organic candy announced the launch of a new website to advertise and sell their line of chewy fruit and hard candy.
The increased use of advertisements and product commercialisation positively impacts the increase in the market size. For instance, in March 2023, DS Group's Dharampal Satyapal Foods Ltd launched a new TV commercial for their hard-boiled candy, Pass Pass Pulse. The candy's fruity flavour, combined with a tangy twist, has resulted in increased demand for the product among consumers and this TV commercial is expected to help in the high reach of products to consumers.
Increasing Health Concerns Related to High Sugar Consumption
Hard-boiled confectionery is made of high sugar content. According to Cambridge University Press & Assessment 2023, hard candies contain 100% sugar by weight. Consuming sugar-rich products leads to increased health risks like obesity and diabetes due to their high-calorie content. According to the World Health Organization 2022 statistics, more than 1 billion people globally are suffering from obesity, where 650 million people are adults and 340 million are adolescents.
The severity of obesity is increasing in children too, accounting for up to 39 million according to 2022, WHO statistics. According to IDF Diabetes Atlas 2021, 537 million adults are living with diabetes in the world. The organisation reports that the prevalence is increasing rapidly and is estimated to reach 643 million by 2030.
Further, according to IDF Diabetes Atlas, among 8.75 million people living with type 1 diabetes around the world in 2022, people with an age group less than 20 years old accounted for up to 1.52 million. With the increasing prevalence of obesity and diabetes globally in both children and adults, the market for hard-boiled confectionery is decreasing.
Market Segment Analysis
The global hard-boiled confectionery market is segmented based on type, flavor, age group, distribution channel and region.
High Demand for Lollipops among Children
The global hard-boiled confectionery market is segmented based on type into suckers and lollipops, jawbreakers, candy canes, rock candy and drops and disks. Suckers and lollipops segment holds the largest share of the global hard-boiled confectionery market due to its high demand among children.
Manufacturers are realising gaining consumer attention with the launch of new and attractive products into the market. For instance, in January 2023, Holololly announced the launch of a line of edible, holographic lollipops into the market. Similarly, in September 2021, Chupa Chups, one of India’s most loved lollipop brands, launched Chupa Chups Mix’Up, the first-ever dual colour, dual-flavour lollipop in India.
Market Geographical Share
Increasing demand for Confectionery in Asia-Pacific
Asia-Pacific dominated the global hard-boiled confectionery market with India, China and Japan leading the market growth. The high urbanization and increase in the purchasing power of the consumers of this region, positively drive the market growth. With the high adoption of confectionery products among consumers of this region, the regional market is reaching heights in sales.
With the country's increasing economic development, the standard of living of consumers has significantly improved. This has led to a rise in demand for confectionery products across the country. According to the National Investment Promotion & Facility Agency, the volume of confectionery product production is expected to reach 3496.1 mKg by 2023 in India.
The new product launches with collaborations between the key market players to increase the market size. For Instance, in 2023, Mentos and Fanta launched Mentos Fanta chewy candy in India. By combining the taste of Fanta orange with Mentos, the companies are offering refreshing summer treats for Indian consumers, strengthening their position in the market.
Market Key Players
The major global players in the market include Nestle S.A, Parle Products Pvt. Ltd, Berrymans Sweets, Perfetti Van Melle, Hersheyland, Tootsie Roll Inc., Lotte India, Cavendish & Harvey Confectionery GmbH, Candzey and Sugarless Confectionery Sugarlean PTY LTD.
COVID-19 Impact Analysis
The outbreak of the COVID-19 pandemic had a mixed impact on the global hard-boiled confectionery market. Manufacturers of every industry, including hard-boiled confectionery faced challenges in the sourcing of various ingredients such as sugar, flavors and others to produce the product. The unavailability of required labour facilities decreased the production of the industries.
The pandemic conditions increased the difficulty in the distribution of the final product into the market for retailers and offline stores. The shutdown of most of the offline stores in which these products are available made it difficult for the market players to reach their target product sales. In addition, the high focus of consumers on diet maintenance also had a negative impact on the market due to decreased consumer focus on high-sugar products. The pandemic increased snacking habits in children and adult populations.
The products with a different flavour and high shelf life were actively adopted by consumers to calm their food cravings, positively affecting the confectionery market for all types. In addition, the increased use and accessibility of the e-commerce sector and the wide availability of these products in online sales increased market demand. According to the United Nations Conference on Trade and Development, the e-commerce sector's proportion of total retail sales increased from 16% to 19% in 2020.
Russia-Ukraine War Impact
The Russia-Ukraine war had a significant impact on various industries across the globe, including the confectionery sector. The industry faced multiple challenges and losses due to disrupted supply chain activities and reduced sourcing and distribution of products across different regions. Russia is considered one of the major sugar-producing countries in the world with the 7.3 M t. The disruptions in import and export transactions resulted in increased product prices and higher costs for the final consumer.
Key Developments
- In August 2023, Lotte India, a leading confectionery manufacturer announced the launch of launch of the beloved coffee-toffee brand, Coffy Bite Rich. The product is blended with rich coffee and creamy vanilla, ensuring the coffee-based taste of the product.
- In August 2022, Mondelez International, Inc., announced the launch of eight non-HFSS products across biscuits, confectionery and drinking chocolate.
- In September 2020, Alpenliebe, a confectionery brand, announced the expansion of its fruit candy product offering with the launch of Alpenliebe JuiCyfills. The product is infused with fruit juice content and vitamin C.
Why Purchase the Report?
- To visualize the global hard-boiled confectionery market segmentation based on type, flavor, age group, distribution channel and region, as well as understand key commercial assets and players.
- Identify commercial opportunities by analyzing trends and co-development.
- Excel data sheet with numerous data points of hard-boiled confectionery market-level with all segments.
- PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
- Product mapping available as excel consisting of key products of all the major players.
The global hard-boiled confectionery market report would provide approximately 69 tables, 74 figures and 214 Pages.
Target Audience 2024
- Manufacturers/ Buyers
- Industry Investors/Investment Bankers
- Research Professionals
- Emerging Companies
