Hair Fixative Polymer Market Size, Share, Industry, Forecast and Outlook (2024-2031)

Global Hair Fixative Polymer Market is segmented By Type (Non-Ionic Polymer, Anionic Polymer, Cationic Polymer, Amphoteric Polymer), By Application (Hair Gel, Hair Cream, Hair Sprays, Hair Wax, Hair Mousse), and By Region (North America, Latin America, Europe, Asia Pacific, Middle East, and Africa) – Share, Size, Outlook, and Opportunity Analysis, 2024-2031.

Hair Fixative Polymer Market Overview

Hair Fixative Polymer Market is expected to grow at a CAGR of 4% during the forecast period 2024-2031

Polymers are a useful class of raw material used in the cosmetic industry, owing to their rigidity in molecular size and chemical composition. Hair fixative polymers are used in different hair styling products like gels, creams, mousse, sprays, and wax. Moreover, they provide moisture resistance and chemical functionality that inhibit unique hair-fixing properties. The most widely used polymers in hair care products include polyether polyols, silicone polymers, vinyl or acrylics, and modified carbohydrates. The increasing purchasing power of emerging economies and the growing inclination of the population towards self-grooming contribute to the growth of the hair fixative polymer market.

Hair Fixative Polymer Market Summary

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Hair Fixative Polymer Market Dynamics

The increase in the population is the main key factor to boost the hair fixative polymer market. This has increased the interest in hair grooming and the need for new hair styling products, which will enable the cosmetic industry due to its chemical functionality and moisture resistance and boost the HFP market in the forecast period. Growing consumer awareness regarding chemically loaded hair styling products and the benefits offered by naturally derived hair fixative polymers is expected to drive hair fixative polymers globally in the forecast period. The increasing demand for these polymers in various applications such as gels, creams, sprays, and others is due to their better wetting characteristics, easy comb-ability, and others. Moreover, changing lifestyles and fashion trends, with the self-grooming inclination of individuals, are expected to boost the hair fixative polymers market's growth in the forecast period.

However, the high costs of raw materials and intense competition for end products are among the factors that may hamper the potential market's revenue growth over the forecast period, and another critical factor affecting the leading players toward manufacturing natural and organic hair fixative polymers is establishing environment-friendly operations. Moreover, the introduction of organic and natural ingredients in hair styling products has shifted consumers' purchasing attributes over the last 2-3 years, resulting in stagnant demand for synthetic hair fixative polymers.

Hair Fixative Polymer Market Segmentation Analysis

By type, the market is segmented into non-ionic polymers, anionic polymers, cationic polymers, amphoteric polymers. The market is segmented into hair gels, hair sprays, hair wax, hair mousse, and hair creams by application.

Amphoteric, hair fixative polymer to use in hair gels, cream, sprays, and the like contains 40-90 per cent of a hydroxy ethylenic ally unsaturated monomer, 1-20 per cent of an acid ethylenic ally unsaturated monomer, and 1-20 per cent of an amine ethylenic ally unsaturated monomer. The polymer has hydroxyl, acid, and amine functionalities. While being insoluble in water, it can be solubilized in water using amine neutralizers, acidic neutralizers, or solubilizing in alcohol-water mixtures. The polymers provide hair fixatives that are fast-drying and have excellent curl retention with low curl droop.

The use of non-ionic polymers to improve strength, the film elasticity, and the grip properties of the hair, as well as to reduce the formation of film sheets after the application of cosmetic and dermatological preparations for the hair containing terpolymer Vinyl pyrrolidone, dimethyl aminopropyl methacrylic amide and quaternate Dimethylaminopropyl methacrylic amide are and the use according to the invention of terpolymer from vinyl pyrrolidone, dimethyl aminopropyl methacrylic amide and quaternate alkyl dimethyl aminopropyl methacrylic amide to improve the Strength, the film elasticity and the grip properties of the hair as well as Reduction of the formation of film sheets after the application of cosmetic and dermatological preparations for the hair containing non-ionic Polymers.

Global Hair Fixative Polymer Market Geographical Share

North America has the largest share of the market for hair fixative polymers and is expected to grow linearly over the forecast period. The increasing demand of the cosmetic industry for male and female hair grooming products is expected to boost the hair fixative polymers market growth. Moreover, according to the department of commerce USA, the per capita cosmetic spending was US$ 139 in 2014. The Asia Pacific is the rapidly increasing market for hair fixative polymers due to increasing consumer awareness regarding hair health and urbanization, especially in emerging economies such as India and China. Moreover, haircare remains one of the influential segments in this region. The growing demand for hair care products is expected to boost the hair fixative polymers market in this region. The humid subtropical climate results in hair fall problems, dandruff amongst others, is expected to surge the demand for natural and synthetic hair fixation polymers. Europe has an increasing demand for hair fixative polymers due to the high adoption of hair care products.

Hair Fixative Polymer Market Companies and Competitive Landscape

The hair fixative polymer market is a moderated fragmented with the presence of regional and global players. The competitive contour lies with the increase in the regional company and growing investment in upstream application. Dow Chemical, BASF SE, Mitsubishi Chemical Holdings Corporation, Ashland Global Holdings Inc., Croda International, Akzo Nobel N.V., Berkshire Hathaway Inc. (Lubrizol Corporation), Eastman Chemical Company, Evonik Industries AG, Miwon Commercial Co., Ltd., Nexeo Solutions, Inc., Itaconix Plc are the major player in the hair fixative polymer market. The major players are adopting several growth strategies such as product launches, acquisitions, and collaborations, contributing to growing the hair fixative polymer market globally.

Dow Chemical

Dow offers excellent styling elements and formulations that help you give your consumers natural-looking, residue, and worry-free hair that holds up through work and play. As styles are continually changing, customers are looking for smart styling products that enhance manageability and control. All around the world, customers want to feel positive that their hair looks and feels terrific day or night. Customers want multi-functional styling products that provide the right organization of attributes and elements to help them achieve and protect their desired look.