Germany Coffee Market Size
The Germany Coffee Market size reached USD 7,797.22 million in 2022 and is projected to witness lucrative growth by reaching up to USD 13,797.22 million by 2030. The market is growing at a CAGR of 4.2% during the forecast period (2024-2031). The Germany coffee market is highly competitive and fragmented, with a variety of different players, including coffee shops, cafes, restaurants, and supermarkets.
The Germany coffee market is expected to continue to grow in the coming years, driven by changing consumer preferences and increasing demand for high-quality, sustainably-sourced coffee products.
Market Scope
| Metrics | Details |
| CAGR | 4.2% |
| Size Available for Years | 2022-2031 |
| Forecast Period | 2024-2031 |
| Data Availability | Value (US$) |
| Segments Covered | Product Type, Distribution Channel, Consumption and Region |
| Report Insights Covered | Competitive Landscape Analysis, Company Profile Analysis, Market Size, Share, Growth, Demand, Recent Developments, Mergers and Acquisitions, New Product Launches, Growth Strategies, Revenue Analysis, Porter’s Analysis, Pricing Analysis, Regulatory Analysis, Supply-Chain Analysis and Other key Insights. |
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Market Dynamics
Changing Consumer Preferences Drive the Germany Coffee Market
The Germany coffee market is witnessing a shift towards higher quality and more specialized coffee products. It includes the emergence of specialty coffee shops and roasters, as well as a focus on direct trade and sustainable sourcing. According to the German Coffee Association in 2021, Germany accounted for 34% of all coffee imports into Europe that came directly from producers, amounting to roughly 1.1 million tonnes valued at €2.6 billion. Between 2017 and 2021, the total volume of imports grew at an average annual rate of 0.3%, remaining stable on average.
Health and Wellness Support the Market Growth
Health and wellness are emerging trends in the German coffee market, with more consumers looking for healthier and more sustainable alternatives to traditional coffee products. The German coffee market is witnessing a shift towards coffee products that are free from artificial ingredients, low in calories, and made from sustainable and ethically-sourced ingredients.
The High Cost of Sustainably-sourced and Ethically-produced Coffee Beans Hamper the Market Expansion
While there is a growing demand for sustainably-sourced and ethically-produced coffee bean types of coffee products among consumers, the cost of production and sourcing can be prohibitively expensive for many coffee producers. This can make it difficult for smaller companies to compete with larger coffee brands that have more resources to invest in sustainably-sourced coffee beans, which are factors that restrain market growth.
Market Segmentation
The Germany coffee market is segmented based on product type, distribution channel, consumption and region.
Increased Demand for Sustainably Sourced Coffee Products is Expected to Drive the Whole Coffee Beans Segment Growth
Whole coffee beans have the highest market share in the German coffee market. Preference for whole coffee beans is due to the growing demand for high-quality and sustainably sourced coffee products in the Germany coffee market. This trend has given rise to a growing specialty coffee culture in the German coffee market, with specialty coffee shops and roasters emerging as a popular choices for coffee aficionados.
Source: DataM Intelligence Analysis (2023)
Germany Coffee Companies
The major players in the German coffee market include Tchibo Coffee International Ltd, Dallmayr, Melitta, Jacobs Douwe Egberts, J.J. Darboven GmbH & Co. KG, Nestlé S.A., BERGBRAND, backyard coffee GmbH, Alois Dallmayr KG and JAB Holding Company.
COVID-19 on Market
The COVID-19 pandemic has had a significant impact on the German coffee market, with many businesses experiencing disruptions in their supply chains, changes in consumer behavior, and financial losses. Cafes and restaurants, which make up a significant portion of the German coffee market, were forced to close or reduce their operations due to lockdown restrictions, resulting in a decline in sales for coffee products.
However, the pandemic has also increased the consumption of at-home coffee products, such as whole coffee beans, ground coffee and instant coffee. This shift in consumer behavior has led to a surge in demand for these products, with many consumers stocking up on coffee supplies while spending more time at home.
Ukraine-Russia War Impact Analysis
The ongoing Ukraine-Russia war has had a significant impact on the Germany coffee market, including the German coffee market. Ukraine is a key player in the German coffee trade, with many coffee beans passing through the country's ports en route to Germany and other European countries. The conflict has disrupted supply chains and transportation routes, resulting in delays and higher prices for coffee products in the German coffee market.
Artificial Intelligence Impact Analysis
The Germany coffee market has been significantly impacted by the integration of Artificial Intelligence (AI) in recent years. AI technology has revolutionized the coffee industry, allowing for more efficient and personalized production, distribution, and consumption of coffee products. With the help of AI, coffee companies in the German coffee market can analyze consumer preferences and tailor their products accordingly, resulting in a more targeted marketing approach.
Key Developments
- In March 2022, Peet's Coffee introduced a dairy-free and vegan coffee bar as part of its Spring Coffeebar lineup. Popular flavors that have been specifically created to highlight the flavor of oat and almond milk can be found in the new coffee and espresso drinks.
- On November 17, 2022, Migros and CoffeeB coffee brewing system, revealed a partnership with EDEKA, the biggest retailer in Germany. The release states that EDEKA will launch the capsule-free coffee system across all of its 11,000 stores in April 2023.
- On January 2022, German Coffee Association introduced an ongoing digital exhibition. The German Coffee Association's brand-new "Coffee Business Platform" serves as a direct line to the coffee business. Visitors from Germany and abroad are welcome to attend the digital coffee trade show 24/7, 365 days per year.
Why Purchase the Report?
- To visualize the German coffee market segmentation based on product type, and distribution channel, as well as understand key commercial assets and players.
- Identify commercial opportunities by analyzing trends and co-development.
- Excel data sheet with numerous data points of German coffee market-level with all segments.
- PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
- Product mapping available as Excel consisting of key products of all the major players.
