Gardening Equipment Market Size, Share, Industry Trends, Outlook, Growth Opportunities and Market Forecast 2023 - 2030

Market Overview

Global Gardening Equipment Market reached USD 82.1 billion in 2022 and is expected to reach USD 134.8 billion by 2030, growing with a CAGR of 6.4% during the forecast period 2023-2030. Nowadays gardening is increasingly perceived as a lifestyle choice, with more people adopting it as a hobby or recreational activity.

This shift has resulted in a willingness to invest in high-quality gardening equipment to beautify the gardening experience. In February 2023, China’s Daye Garden Machinery unveiled plans to invest USD55 million in a new garden power tools plant in Mexico to help Chinese makers of garden power tools cope with possible trade risks. Hence, rising interest in gardening is a key trend for the gardening equipment market. 

With the rising popularity of urban gardening and limited outdoor spaces, there is a surge in demand for compact and innovative gardening equipment which are suitable for balconies, rooftops and small gardens. This includes vertical gardening systems, compact tools and portable gardening equipment.

Market Scope

Market Dynamics

Growing Interest in Home Gardening

More people are taking up gardening as a hobby or leisure activity, especially in urban areas. For instance, according to the 2021 National Gardening Survey, in 2020, gardening participation was way up, with 18.3 million new gardeners documented from the national sample. Two-thirds of gardeners tried a new gardening activity. This growing gardening interest has led to a surge in demand for gardening enthusiasts looking up tools and equipment to enhance their gardening experience.

Home gardening offers numerous health and well-being benefits, which include stress reduction, physical activity and access to fresh produce. As more individuals took up domestic gardening, they require essential gardening tools like hand trowels, pruners, shovels and watering cans. This demand for basic equipment has positively impacted the sales of gardening tool manufacturers. 

Emphasis on Outdoor Living Spaces

A key aspect of outdoor living spaces is landscape beautification. Homeowners and property owners aim to create visually appealing gardens and landscapes, which has driven the demand for gardening equipment such as lawnmowers, trimmers and pruners to maintain and shape green spaces.

In urban areas with limited outdoor space, emphasis on outdoor living has led to the popularity of urban gardening and balcony gardening. For instance, according to UrbanMali, Tomatoes are found in 86% of peoples' food gardens and garden centers. 47% of food gardeners have cucumbers. Compact gardening equipment, such as vertical planters, small pots and portable watering systems, is in demand for these smaller spaces.

Limited Urban Space

In urban settings, many citizens stay in apartments or homes with less or no outdoor lawn space. without enough space to deal with conventional gardens, the demand for gardening equipment, which includes lawnmowers or large garden tools, is decreased.

 The available outdoor space in urban settings is often limited to small balconies or terraces. This constraint restricts the size and type of gardening equipment that can be used, making it challenging to use standard gardening tools effectively.  This limits the market for such equipment in urban areas. 

Segment Analysis

The global gardening equipment market is segmented based on product, power, end-user, distribution channel and region.

Widespread Use of Lawn Mowers in Gardening

Lawnmowers are essential tools for maintaining lawns and grassy areas and they are used by homeowners, landscaping professionals, golf courses, public parks and various commercial properties. The broad and consistent demand for lawn maintenance ensures a high market share for lawnmowers.

The rise of smart and robotic lawnmowers has added an innovative dimension to the market. In April 2023, HOOKII, an innovation-driven and product-centric technology company, Launched Neomow S, the company's first robotic lawnmower. This parallel mowing robotic lawnmower is designed for providing an eco-friendly mowing solution. The technologically advanced mowers offer automation and convenience, attracting tech-savvy consumers and boosting market share.

Geographical Penetration

Growing Gardening as a Hobby Among North American Adults

Gardening is a popular recreational activity and hobby among North Americans. According to a study by Scoots Miracle-Gro, in 2020, more than half (55%) of American adults are gardening or caring for their lawns during the COVID-19 outbreak. The enthusiasm for gardening and landscaping has led to sustained demand for gardening equipment and accessories.

North America has a well-developed landscaping industry, with many homeowners and businesses employing professional landscapers for their outdoor spaces. This industry's growth and demand for commercial-grade equipment contribute to the overall gardening equipment market in the region.

Major Key Players

The major global players include The Toro Company, Ariens Company, Briggs Stratton, Falcon Garden Tools Pvt. Ltd, Honda Motor Co., Ltd, Robert Bosch GmbH, KUBOTA Corporation, Husqvarna AB, Fiskars and Emak S.p.A.

COVID-19 Impact Analysis

COVID Impact

During lockdowns and restrictions, many people turned to home gardening as a way to pass the time, connect with nature and grow their food. According to the 2021 National Gardening Survey, 42% of gardeners say they increased gardening due to the Covid pandemic, while only 9% gardened less. This increased interest in gardening caused rising demand for gardening equipment, like tools, seedlings and potting supplies.

As more individuals took up gardening as a hobby, there was a greater demand for gardening tools like shovels, rakes, pruners and watering cans. Online retailers and garden centers experienced a surge in sales as consumers sought to equip themselves for their gardening endeavors.

By Product

• Lawn Mowers
  • Walk-behind
  • Riding
  • Robotic
• Hand Tools
  • Weeder
    • Cape Cod Weeder
    • Paving Weeder
    • Fishtail Weeder
  • Hoe
  • Shears & Snips
  • Others
• Trimmers & Edgers
  • Cordless Grass Trimmer
  • Cord Grass Trimmer
• Water Management Equipment
• Others

By Power

• Gas
• Electric
• Manual

By End-User

• Residential
• Commercial

By Distribution Channel

• Company-Owned Shops
• Specialty Stores
• Hypermarket/Supermarket
• E-Commerce
• Others

By Region

• North America
  • U.S.
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Russia
  • Rest of Europe
• South America
  • Brazil
  • Argentina
  • Rest of South America
• Asia-Pacific
  • China
  • India
  • Japan
  • Australia
  • Rest of Asia-Pacific
• Middle East and Africa

Key Developments

• In April 2023, FELCO, a PLM and CAD consulting company for PTC Products, launched a new range of gardening hand tools. The gardening hand tool range includes a trowel, cultivator, weeder, fork and Swiss Hori-Hori, all of which have been crafted with specific functions to help with gardening tasks.
• In June 2022, Dior launched a gardening set. The set comprises a foldable stool and two gardening tools. This set is designed to give the satisfaction of using a high-end product for the upkeep of plants.
• In May 2022, Woodland Tools Co., a gardening tool company, launched innovative tools and a mission to deepen human connections to nature and each other.

Why Purchase the Report?

• To visualize the global gardening equipment market segmentation based on product, power, distribution channel, end-user and region, as well as understand key commercial assets and players.
• Identify commercial opportunities by analyzing trends and co-development. 
• Excel data sheet with numerous data points of gardening equipment market-level with all segments.
• PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
• Product mapping available as Excel consisting of key products of all the major players.

The global gardening equipment market report would provide approximately 69 tables, 71 figures and 183 pages.

Target Audience 2023

• Manufacturers/ Buyers
• Industry Investors/Investment Bankers
• Research Professionals
• Emerging Companies