Digestive Health Supplements Market Overview
[150 Pages Report] The Global Digestive Health Supplements Market is expected to grow at a CAGR of 6.92% during the forecasting period (2024-2031).
Digestive health supplements are nutritional supplements consumed by people in addition to their regular diets, to help with digestion and gut health. These supplements work by assisting the body in breaking down carbohydrates, fats, and proteins, resulting in improved nutrient absorption and digestion. Changing eating habits and increased intake of high-sodium foods are likely to lead to a rise in the prevalence of gastrointestinal disorders in both developed and developing economies, which will boost the demand for digestive health supplements. Along with digestive health benefits, these products now assert immune support and women's health benefits as well.
Market - Strategic Insights
| Metrics | Details |
| Market CAGR | 6.92% |
| Segments Covered | By Type, By Product Form, By Distribution Channel, and By Region |
| Report Insights Covered | Competitive Landscape Analysis, Company Profile Analysis, Market Size, Share, Growth, Demand, Recent Developments, Mergers and acquisitions, New Product Launches, Growth Strategies, Revenue Analysis, and Other key insights. |
| Fastest Growing Region | Asia Pacific |
| Largest Market Share | North America |
To Get a Free Sample Click here
Market Dynamics
The prevalence of gastrointestinal disorders in people is driving the growth of the market
As the population with gastrointestinal issues are increasing due to a bad lifestyle and consumption of junk food daily, the demand for Digestive Health Supplements is increasing significantly. According to the National Institute of Diabetes and Digestive and Kidney Diseases, it is estimated that around 60 million to 70 million Americans suffer from gastrointestinal problems, which leads to nearly 250,000 deaths each year. These conditions are responsible for close to 50 million hospital visits and 21.7 million hospital admissions annually, according to the NDDK. Thus, this alarming situation has created awareness in people, regarding the consumption of digestive health supplements.
However, regulatory agencies demand scientific support and documented health effects before approving the claims made by companies. There have been cases of conflicts between the industry participants and regulatory agencies over such claims. Moreover, the need for different claim approvals for different countries is expected to restrain the market growth over the forecast period.
Market Segmentation Analysis
Probiotics are highly popular owing to their role in the treatment of a variety of gastrointestinal disorders
Growing consumer awareness regarding gut health is anticipated to propel the demand for the digestive health supplements market, the probiotic or prebiotic segments in particular. In fact, according to the American Dietetic Association, the percentage of consumers aware of the link between prebiotics and probiotics and a healthy digestive system rose to 88% in 2017, compared to 81% in 2011. In recent years, key players are also actively offering prebiotic and probiotic supplements, as maintenance of a healthy gut is increasingly becoming important among American consumers. An increased number of consumers are accepting the role of digestive health in physical health, weight management, and maintaining energy levels, which is likely to boost the demand for prebiotics in the coming years.
On the other hand, the fulvic acid segment is expected to grow with a CAGR of XX% during the forecast period. Fulvic acid replenishes the body with naturally occurring soil-based organisms which help improve the immune system response. These organisms are beneficial for the treatment of insomnia, allergies, fatigue, and chronic illnesses. The supplements are effective for the treatment of small intestinal bacterial overgrowth (SIBO), irritable bowel syndrome (IBS), leaky gut, chronic constipation, and diarrhoea. These factors are anticipated to boost the demand for fulvic acid over the forecast period.
Based on the form type, powdered digestive supplements are expected to hold a dominant market revenue share of XX% in the year 2020. Awareness regarding the side effects of harmful chemicals coupled with the rising popularity of organic ingredients is anticipated to drive the demand for powdered supplements over tablets and capsules. Hence, manufacturers are manufacturing powders that can be added to any drink or smoothie to gain all the benefits of the pills. This factor is anticipated to create growth opportunities for the manufacturers in near future. Powdered supplements are absorbed faster than pills, allowing the body to start reaping the health benefits as quickly as possible. All these factors are projected to drive the growth of digestive health powder supplements over the forecast period.
Market Geographical Share
North America dominated the global digestive health supplements market
North America is the world leader in vitamins and mineral supplements, with the United States being the largest contributor as the market benefits from the widening trend in healthy living and the increase in healthcare costs, especially among ageing populations. According to the American Dietetic Association estimation, 88% of consumers were aware of the correlation between prebiotics and probiotics and a balanced digestive system in 2017, compared to 81% in 2011. As the importance of maintaining a balanced gut has grown among American consumers in recent years, key players have begun to aggressively sell prebiotic and probiotic supplements. According to International Probiotics Association, the global market of probiotic supplements was estimated to have reached $ 6,076.2 M USD in 2019, with the United States having the leading market valued at 2,254.2 US $ million.
The Asia Pacific is anticipated to witness high demand for digestive health products as key participants adopt strategies, such as the introduction of their brands in the untapped economies of South East Asia. China, Japan, and India are among the largest regional markets for digestive health supplements, owing to the presence of a large consumer base. Rising product demand from countries, such as Japan and Australia is expected to strengthen the regional market growth over the forecast period.
Market Companies
The global digestive health supplements market is fragmented. Manufacturers focus on understanding consumer patterns to serve the changing demand patterns among millennials. The companies have started investing in the packaging and ingredient upgrades depending on whether the point-of-purchase is a club warehouse, natural speciality stores, or smartphones and computers. Manufacturers are creating omnichannel strategies to find out the products consumers are willing to spend their money on. Product marketing also differs on the basis of the channels used (online or offline) and the strategies are made accordingly. The key market participants include Amway, Bayer, Herbalife, Pfizer, NOW Foods, and Royal DSM. These companies are adopting various strategies such as acquisitions, mergers, and product launches among others. For instance, in April 2019, Amway launched a new probiotics supplement under the brand name Nutrilite™ Balance Within™. This product helps to provide the human body with probiotics.
COVID-19 Impact: Pandemic had a positive impact on the global digestive health supplements market
The outbreak of pandemic had a positive impact on the global digestive health supplements market. To survive the pandemic, consumers were seen shifting towards nutritional and healthy products to enhance their immune systems. For instance, The U.S. National Health and Nutrition Examination Survey declared that during the pandemic, more than 50% of the U.S. population was reported to be consuming supplements which increased the demand for the supplements by 20% during this time. Thus, the industry saw an increase in demand for products that include digestive and immune health, which served as a huge opportunity for the key players of the market to come up with new product launches. For example, in May 2020, the health and wellness company FRISKA LLC launched ten digestive health supplements aimed at improving gut health.
