Diamond Art Painting Market Size
The Global Diamond Art Painting Market reached US$ 143.5 million in 2022 and is expected to reach US$ 208.8 million by 2030, growing with a CAGR of 4.8% during the forecast period 2024-2031.
Diamond art painting, also known as diamond painting or diamond embroidery, is a popular craft and hobby that has gained significant attention in recent years due to its relaxing nature, therapeutic benefits, and visually appealing finished products.
It has attracted a wide range of enthusiasts, including both adults and children, who enjoy the creative and meditative aspects of the craft.
North America is among the growing regions in the global diamond art painting market covering more than 1/3rd of the market due to its large population, high levels of disposable income, and robust crafts and hobbies industry. The region has witnessed a surge in interest and participation in diamond art painting among individuals seeking a creative outlet and therapeutic activity. The U.S. holds more than 80% share in the North America region, followed by Canada and Mexico.
Market Scope
| Metrics | Details |
| CAGR | 4.8% |
| Size Available for Years | 2021-2030 |
| Forecast Period | 2024-2031 |
| Data Availability | Value (US$) |
| Segments Covered | Product, Skill Level, Target Audience, Application and Region |
| Regions Covered | North America, Europe, Asia-Pacific, South America and Middle East & Africa |
| Fastest Growing Region | Asia-Pacific |
| Largest Region | Asia-Pacific |
| Report Insights Covered | Competitive Landscape Analysis, Company Profile Analysis, Market Size, Share, Growth, Demand, Recent Developments, Mergers and Acquisitions, New Equipment Type Launches, Growth Strategies, Revenue Analysis, Porter’s Analysis, Pricing Analysis, Regulatory Analysis, Supply-Chain Analysis and Other key Insights. |
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Market Dynamics
Rising Interest in DIY Crafts
DIY crafts provide individuals with a platform to express their creativity and individuality. Diamond art painting offers a unique way to create visually stunning artwork by placing small diamond drills onto a canvas. It allows people to engage in a creative process and produce something beautiful with their own hands. The aspect of self-expression resonates with individuals looking for creative outlets and has fueled the demand for diamond art painting.
Nearly 73% of millennials are DIYers. In 2022, millennials dominated the DIY portion of the home improvement market. They are more active DIYers than Gen X or Baby Boomer homes, which often implies they finish more projects and buy more products. In the next three to five years, Gen Z is expected to significantly boost the trend, creating growth prospects for the diamond art printing market to grow in the forecast period.
Relaxation and Stress Relief
The craft provides a soothing and immersive experience that helps individuals unwind, destress, and find moments of relaxation. Diamond art painting offers a therapeutic outlet for individuals seeking a creative and mindful activity. Engaging in the craft can help reduce anxiety, promote focus and concentration, and provide a sense of calm. The repetitive nature of placing the diamond beads on the canvas can have a meditative effect, allowing individuals to disconnect from daily stressors and achieve a state of relaxation.
According to an article released by Diamond Art Club in 2023, everyone probably has difficult work and needs a way to relax and unwind after a long day or a demanding week. Similar to puzzles and coloring books, diamond art is a great method to calm the customer’s nerves. Diamond painting is a form of mindfulness-based art therapy (MBAT), which is an art form that facilitates meditation.
High Product Cost
The cost of diamond art painting kits and supplies can vary depending on factors such as the size and complexity of the design, the quality of materials, and the brand. Higher-priced kits make the craft less accessible to a broader consumer base, especially those who are price-sensitive or looking for more budget-friendly crafting options.
For instance, basic diamond art painting kits typically include a canvas, diamonds/beads, a stylus or tweezers, and wax. These kits are usually smaller in size and feature simpler designs. Prices for basic kits can range from US$ 5 to US$ 20. However, prices for premium kits can go up to US$ 100 or more.
Market Segment Analysis
The global diamond art painting market is segmented based on product, skill level, target audience, application and region.
Rising Demand For Attractive Craft Option For Both Beginners And Experienced Artists
The diamond art kits segment holds a major share of the global diamond art printing market and countries like the U.S., Canada, Germany, and the UK have shown the highest growth in the market. Diamond art has gained significant attention and popularity, especially through social media platforms and online marketplaces. Artists, hobbyists, and art enthusiasts have embraced this creative and therapeutic activity, leading to increased demand for diamond art kits.
Furthermore, the rise of e-commerce platforms has facilitated the global distribution and availability of diamond art kits. Consumers can easily browse and purchase kits from online retailers, providing convenience and accessibility to individuals worldwide. Accessibility has played a crucial role in driving the demand for diamond art kits.
Source: DataM Intelligence Analysis (2023)
Market Geographical Share
North America’s Growing Art And Craft Industry
The North American diamond art painting market has witnessed significant growth and popularity covering 1/4th share in 2022. Diamond art has gained widespread popularity among art enthusiasts, crafters, and individuals seeking a creative and therapeutic outlet. The ease of the process, coupled with the mesmerizing effect of the finished artwork, has attracted a large consumer base in North America.
The craft industry of the U.S. has shown a major contribution to the global art and craft industry. According to the CraftyThinking blog, the crafting industry is projected to be worth around US$ 28.3 million globally, with the U.S. market accounting for about US$ 17.1 million of the mentioned figure. Various key players are investing in boosting the art and craft industry of the region, therefore, creating growth prospects for the diamond art printing market to grow in the forecast period.
Source: DataM Intelligence Analysis (2023)
Diamond Art Painting Companies
The major global players include Diamond Dotz, Paint With Diamonds, Diamond Art Club, Diamond Art Home, Leisure Arts, Diamond Painting Pro, Pretty Neat Creative, DIY Moon Shop, Yiwu Kaina Arts and CARREAU.
Impact Analysis on Market
COVID Impact
The pandemic brought about increased stress, anxiety, and isolation for many individuals. Diamond art painting offered a means of relaxation, stress relief, and a way to cope with the emotional toll of the situation. The craft provided a therapeutic activity that promoted mindfulness and allowed people to focus on something positive amidst uncertainty.
Russia- Ukraine War Impact
The ongoing conflict can create economic instability in the region. Uncertainty and disruptions in trade and commerce can impact consumer confidence and purchasing power. As a result, individuals may prioritize essential needs over non-essential purchases like diamond art painting kits, leading to a potential decline in demand.
Furthermore, during times of uncertainty, consumers may shift their preferences towards more essential goods and services, diverting their discretionary spending away from luxury items like diamond art paintings. The change in consumer behavior has potentially reduced demand in the market.
Key Developments
- On December 6, 2021, Diamond Art Club, the manufacturer of diamond painting, announced a partnership with Warner Bros. Some of the most beloved franchises will enter the diamond art painting globe through consumer products.
- On May 19, 2022, Diamond Art Club, a manufacturer of diamond painting, announced a partnership with Paramount Consumer Products. The company released a variety of craft kits featuring artwork from some of Paramount Consumer Product’s famous Nickelodeon franchises including Avatar: The Last Airbender, JoJo Siwa, Rugrats, Legend of Korra, Garfield, SpongeBob, Teenage Mutant Ninja Turtles, SquarePants, and more.
- On April 6, 2023, Diamond Art Club announced a partnership with Marvel Studios. The Guardians of the Galaxy, Avengers, X-Men, and other popular franchise characters are among those that Diamond Art Club x Marvel Studios aims to introduce to the diamond art painting globe.
Why Purchase the Report?
- To visualize the global diamond art painting market segmentation based on product, skill level, target audience, application and region, as well as understand key commercial assets and players.
- Identify commercial opportunities by analyzing trends and co-development.
- Excel data sheet with numerous data points of diamond art painting market-level with all segments.
- PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
- Product mapping available as Excel consisting of key products of all the major players.
The global diamond art painting market report would provide approximately 69 tables, 65 figures and 181 Pages.
Target Audience 2024
- Manufacturers/ Buyers
- Industry Investors/Investment Bankers
- Research Professionals
- Emerging Companies
