Report Overview
Dental Floss Market size is estimated to reach at a CAGR of 4.4 % during the forecast period (2024-2031).
Dental floss is a string of thin filaments used in interdental cleaning to remove food and grime between teeth and other areas where a toothbrush has minimal access. Its regular usage as part of dental hygiene is intended to keep teeth healthy.
Market Summary
| Metrics | Details |
| Market CAGR | 4.4% |
| Segments Covered | By Product, By Distribution Channel, and By Region |
| Report Insights Covered | Competitive Landscape Analysis, Company Profile Analysis, Market Size, Share, Growth, Demand, Recent Developments, Mergers and acquisitions, New Product Launches, Growth Strategies, Revenue Analysis, and Other key insights. |
| Fastest Growing Region | Asia Pacific |
| Largest Market Share | North America |
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Market Dynamics
Raising awareness of oral hygiene is expected to drive market growth.
There has been growing awareness about oral health around the world. It is backed by actions taken by various government and non-government organizations. For instance, in February 2020, the American Dental Association carried National Children's Dental Health Month, which took together thousands of dedicated professionals, healthcare providers, and educators to promote the benefits of good oral health among children and their caregivers. Moreover, the Oral Health Foundation, one of the vital self-governing oral health charities in the United Kingdom, has conducted various awareness programs on oral health for many years. The foundation conducted an awareness month on oral health between May 17 and June 17, 2021.
The availability of alternatives for dental floss is expected to hamper the market's growth.
The American Dental Association (ADA) approves a few flossing alternatives to those who have difficulty traditional flossing. For instance, interdental brushes, water flossing, dental pick, pre-threaded floss, and soft-picks by gum. Moreover, people buy choices that match a no-slip grip, making it easier to hold. There are also picks devised to work as a tongue scraper. Therefore, the availability of alternatives for flossing is expected to hamper the market growth in the forecast period.
COVID-19 Impact Analysis on Market
Populations disproportionately affected by coronavirus disease 2019 (COVID-19) are at higher risk for oral diseases and experience oral health and oral health care disparities at higher rates. Common risk factors include stress, poor diet, alcohol and tobacco use, substance misuse, behavioural health issues, domestic violence, and poverty. Many of these factors have been heightened during the pandemic. Moreover, more than 49 million US residents live in areas designated by the Health Resources and Services Administration as Dental Health Professional Shortage Areas. This shortage has been compounded by the COVID-19 pandemic, which has resulted in limited preventive dental services in the interest of public health safety. Nationally, children in low-income families are at higher risk of caries are less likely to receive sealants than children in higher-income families, at 39% and 46%, respectively.
Additionally, the pandemic is interrupting the supply chain, and many companies will vary to other geographic regions in the future to ensure that products remain available and protect their supply chain. Thus, the COVID-19 pandemic has affected the market. However, the situation is expected to improve gradually in the forecast period.
Market Segmentation Analysis
The waxed floss segment is expected to hold the largest market share in the dental floss market.
In 2020, the waxed floss segment had the most significant market share. Waxed dental floss is often constructed of nylon with a tiny layer of wax on the surface to make it a little thicker and easier to slide between the teeth. Flavoured floss is more likely to be waxed floss. After each flossing session, the various flavours help you breathe easier. Because waxed floss has a natural lubricating effect, patients with closely spaced teeth may find it simpler to use it. Waxed dental flosses also come with a polymer covering to avoid shredding and have the added benefit of containing essential oils and enzymes for excellent plaque removal.
Market Geographical Share
North America region holds the largest market share in the global dental floss market.
In 2020, North America accounted for the highest revenue share. The rising prevalence of oral diseases, steady increase in the geriatric population for regular dental checkups, rising consumer awareness about oral care and hygiene, and well-established healthcare infrastructure are all factors that the region is expected to benefit from during the forecast period. For instance, according to the Centers for Disease Control and Prevention, Periodontal disease and tooth decay are the two biggest threats to dental health. 47.2% of adults aged 30 years and older have some form of periodontal disease. Moreover, it is more commonly seen in men than women (56.4% vs. 38.4%), those living below the federal poverty level (65.4%), those with less than a high school education (66.9%), and current smokers (64.2%).
In addition, according to statistics from the US Census and the Simmons National Consumer Survey (NHCS), 25.62 million Americans used manual toothbrushes five or more times per week in 2020, and 14.13 million Americans used store brand dental floss/flossers/picks eight or more times per week. Therefore, it increased the demand for dental floss.
Dental Floss Companies and Competitive Landscape
Major key players in the dental floss market are Procter & Gamble, Colgate-Palmolive Company, Johnson & Johnson Services, Inc., Prestige Consumer Healthcare, Inc., Dr Fresh, LLC, The Humble Co., Water Pik, Inc. and Church & Dwight Co., Inc. The major players are adopting several growth strategies such as product launches, acquisitions, and collaborations, which contribute to the growth of the Dental Floss market. For instance, Oral-B announced a new effort in October 2020 to raise oral health awareness and a USD 1 million committed investment to expand the range with practical solutions for improved oral health outcomes.
Colgate-Palmolive Company:
Overview:
Colgate-Palmolive is a diversified American company headquartered in New York City that manufactures and distributes household and commercial cleaning products, dental and other personal-care products, and pet foods in the United States and more than 200 different countries and territories worldwide.
Product Portfolio:
Colgate® Total® Tartar Control Dental Floss is durable, easy-to-use floss that resists shredding and removes plaque to prevent tartar build-up between cleanings.
Key Development:
Colgate-Palmolive Limited, a world leader in oral care, introduced Colgate DentistsforMe.in, the first-of-its-kind teledentistry platform that provides free access to dentists, in June 2020.
