Dead Sea Mud Cosmetics Market Size, Share, Industry, Forecast and Outlook (2024-2031)

Dead Sea Mud Cosmetics Market is Segmented By Product Type(Bathing Products, Body Care Products, Hair Care Products, Facial Care Products, Eye Care Products, Others), By End-User(Men, Women), By Distribution Channel(Offline, Online), and By Region (North America, Latin America, Europe, Asia Pacific, Middle East, and Africa) – Share, Size, Outlook, and Opportunity Analysis, 2024-2031

Report Overview

Dead Mud Cosmetics Market is expected to reach at a CAGR of 10.9% during the forecast period 2024-2031

Dead sea mud is a natural element produced and harvested from the mineral-rich dead sea. Dead sea mud has hydrating, beautifying, purgative and relieving properties. It relieves various symptoms of skin and musculoskeletal ailments. In addition, the dead sea mud beauty products have many skin and hair benefits, including pain relief for arthritis and rheumatism, increased blood circulation, relaxation of muscles, and stress relief. These drugs also include medicinal properties, such as diabetic foot, psoriasis, and eczema, useful for curing skin problems. Growing awareness regarding the skin and health benefits, such as skin rejuvenation, skin metabolism enhancement, anti-toxic and stress relieving, of salts and mud extracted from the dead sea mud has been propelling the global market.

Market Summary

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Market Dynamics:

Increasing importance of dead sea much as a functional ingredient in cosmetic products

The importance of the dead sea mud is increasingly used as a functional ingredient in the formulation of different personal care products due to its numerous medicinal properties. Dead sea mineral mud works as an agent for soothing relief on skin afflicted with dryness, redness, itchiness, and cracking. It also relaxes the muscles, addresses joint pain, eases aches, boosts circulation, and reduces inflammation. In addition, dead sea mud has hair repairing properties. It hydrates and nourishes the scalp and roots by boosting circulation, eliminating harmful bacteria, cleansing and moisturizing the scalp, and repairing the hair damage. These properties drive the demand for dead sea mud minerals. Moreover, consumers shift their preference toward natural products to avoid skin problems. The problems caused by artificial products are anticipated to expand the scope of personal care products derived from dead sea mud minerals.

Market Segmentation:

The body care products held the highest market revenue share of xx% in the year 2021

Based on product type, body care products held the largest share of xx% in 2021. The body care products include face washes, moisturizers, soaps, masks, scrubs, creams, and body wash. The mineral-based facial products, especially the dead sea mud mask and scrub, have gained significant popularity in spas and salons across the globe. Similarly, luxurious bath salts have gained significant popularity among high and middle-class consumers. They can enhance the skin by cleansing, detoxifying, and stimulating it.

Based on product type, hair care products are expected to register the fastest growth over the forecast period. The rising importance of hair growth and hair fall protection among consumers worldwide boosts the demand for various products, including shampoo, conditioner, and hair masks. Furthermore, increasing demand for organic hair care products worldwide, along with escalating spending on personal care products, is boosting the segment growth.

Based on the distribution channel, the offline channel held the largest share of xx% in 2021. Consumers prefer to buy cosmetics from health and beauty retailers and pharmacy chains across the globe. Moreover, the growing penetration of supermarkets and hypermarkets in developing countries has driven the sales of offline distribution channels over the years. The distributors have collaborated with local or regional retail chains to expand their reach in each region; in these stores, consumers ease can pick favored brand products.

Market Geographical Share:

North America is dominating the global dead sea mud cosmetics market in the year 2021

North America was dominating the global dead sea mud cosmetics market in 2021. due to the increasing consumer concern about the negative effects of synthetic personal care products in this region. In addition, the high disposable income is also attributed to the region's growth. Over the past few years, the prevalence of improved distribution channels in drugstores, specialty organic cosmetics stores, supermarkets, and hypermarkets has been witnessing significant growth in the market. As a result, Ahava has collaborated with the beauty retail chains including Lord & Taylor, Nordstrom, and Ulta to cater to the increasing demand for the product.

Market Competitive Landscape:

The dead sea mud cosmetics market is moderately fragmented with regional and global players. Some of the key market players include H&B Health and Beauty Ltd, AVANI Supreme Inc., Aqua Dead Sea, Sabon USA, Ahava Dead Sea Laboratories, Biscol Group, Daor Cosmetics Ltd., Lush Retail Ltd., Kawar Dead Sea Products, and KCD Cosmetics among others. The players are involved in various research and development activities, which may help the players to innovate new products and expand the reach of the dead sea mud cosmetics market. These developments will likely create multiple growth opportunities for the dead sea mud cosmetics market. For instance, in December 2021, Holland & Barrett announced the acquisition of blow LTD. the deal of this acquisition brings natural, sustainable beauty and wellness products, services and advice to millions of consumers across the UK. In July 2019, Ahava Dead Sea Laboratories filed a patent on the 'therapeutic' Apple of Sodom, Dead Sea blend. Native Apple of Sodom and the Dead Sea extracts are used to protect, treat and prevent inflammatory skin conditions.

Covid-19 impact:

Negative impact on the global dead sea mud cosmetics market

The global dead sea mud cosmetics has shown a slight decline due to the COVID-19 pandemic, disruption of the supply chain; travel bans and quarantines; all indoor/outdoor events restricted; over forty countries' state of emergency declared; massive slowing of the supply chain; stock market volatility, growing panic among the population, and uncertainty about future. In addition, several manufacturing plants closed during the pandemic. Further several countries have restricted production activities during the covid-19 pandemic. Due to the COVID-19 outbreak, the major lockdown led to a premature drop in consumers' interest in purchasing goods. A halt in transportation sectors has severely hampered the business of the dead sea mud cosmetics market due to disruption in the product's supply chain management.