Cookies Market Size, Share, Industry, Forecast and outlook (2024-2031)

Cookies Market is segmented By Product Type (Bar Cookies, Molded Cookies, Rolled Cookies, Others), By Packaging (Rigid Packaging, Flexible Packaging, Others), By Distribution Channel (Online Sales, Specialty Stores, Supermarkets/Hypermarkets, Others), By Region (North America, Latin America, Europe, Asia Pacific, Middle East, and Africa) – Share, Size, Outlook, and Opportunity Analysis, 2024-2031 

Cookies Market Report Size 

Global Cookies Market reached USD 10.4 billion in 2022 and is expected to reach USD 21.4 billion by 2030 growing with a CAGR of 9.5% during the forecast period 2024-2031. Personalization of cookies is a growing trend, with consumers seeking unique and customized cookie options. Companies are offering personalized cookie packages where customers can choose their favorite flavors, shapes, and designs.

The cookie market is a dynamic and diversified business, offering a wide selection of tastes and variations to match the interests of customers. As a result of the expanding indulgence trend and the popularity of online shopping, cookie sales have skyrocketed. Manufacturers are coming up with new ways to accommodate customer demand for healthier items like gluten-free and organic cookies. Because the industry is always evolving to suit shifting wants, it is a competitive and enticing sector.

A significant consumer desire for natural ingredients and upfront labeling is driving the global market for cookies. Customers are looking for cookies that are created with readily recognized natural ingredients and free of artificial additions and preservatives. For instance, companies like Simple Mills provide clean-label cookies made with almond flour, coconut sugar, and other natural ingredients to appeal to health-conscious consumers. This pattern indicates the market for cookies' rising desire for healthful and openly labeled food alternatives.

Cookies Market Scope

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Cookies Market Dynamics and Trends

Growing Health Consciousness and Demand for Healthier Alternatives driving the Growth of the Market

The cookies market trend is witnessing a shift towards healthier and more nutritious options as consumers prioritize their well-being. As consumers become more health-conscious, there is a rising demand for cookies that offer better nutritional profiles. This trend has led to an increase in the production and consumption of cookies made from natural and organic ingredients, gluten-free options, and cookies with reduced sugar or fat content. 

Manufacturers are innovating to meet these preferences and expand their market share by offering healthier cookie choices. Additionally, the increasing popularity of vegan and plant-based diets has driven the demand for cookies free from animal-based ingredients, leading to further market growth in this segment. This trend is likely to continue to influence the cookies market size positively.

Online Shopping Drives Significant Growth in the Cookies Market as E-Commerce Surges

E-commerce and online retail platforms have seen substantial expansion in the cookies business. The simplicity and convenience of online buying have resulted in an increase in online cookie sales, increasing the cookies' market share in the digital domain. Through online channels, consumers may discover a broad variety of cookie variations, including unusual and artisanal selections from across the world.

Due to the advent of direct-to-consumer online channels, cookie producers can now establish their brands directly with consumers, avoiding conventional retail intermediaries. The e-commerce trend is projected to propel the cookies industry even further and raise its entire market size. Furthermore, the integration of modern technology and digital marketing methods has played a critical role in boosting the online presence and accessibility of the cookies industry.

Growing Competition and Health Consciousness Pose Challenges for the Cookies Market

The increased competition from various snack and dessert choices is one limitation of the cookies industry. Consumers are exploring a larger range of products as their preferences and nutritional habits shift, such as healthier snacks, protein bars, and fruit-based sweets. These alternatives compete with conventional cookies, altering cookies market share and cookies market size.

Furthermore, increased consumer knowledge of health problems associated with excessive sugar and calorie consumption has encouraged some customers to restrict their cookie consumption, potentially contributing to a fall in market demand. To preserve their market position and support the overall growth of the cookies industry, manufacturers must address these problems by innovating and introducing healthier cookie choices.

Cookies Market Segment Analysis

The global cookies market is segmented based on product type, packaging, distribution channel, and region.

Bar Cookies Dominate the Cookies Market with Promising Growth Opportunities

The global cookies market has been segmented by product type into bar cookies, molded cookies, rolled cookies, and others.

Bar cookies, constituting approximately 35% of the cookies market, emerge as the leading segment. Being a versatile and popular category, they offer various flavors and styles, appealing to a wide consumer base. Categorized under baked goods, they encompass classic favorites like chocolate chip cookies and oatmeal cookies.

Bar cookies are highly favored for their convenience and individual servings, allowing for easy consumption. They exhibit a diverse range, including indulgent chocolate brownies, chewy granola bars, and fruity oat bars, catering to diverse preferences and dietary requirements. This diversity contributes to their significant market share, as consumers are drawn to their delicious options.

Source: DataM Intelligence Analysis (2024)

Global Cookies Market Geographical Share

The North America Region Held the Largest Share of Cookies Market

The North America region's cookies market is a vibrant and diverse landscape, offering a wide variety of delightful cookie types to cater to the unique tastes and preferences of consumers. Peanut butter cookies, with their rich and nutty flavor, are a beloved classic in this region, cherished for their comforting taste. Sugar cookies, on the other hand, tantalize taste buds with their sweet and simple goodness, making them a popular choice for many. 

Shortbread cookies, with their buttery and crumbly texture, have also earned a special place in the hearts of North American cookie enthusiasts. The region's love for flavorful combinations can be seen in the popularity of sandwich cookies, which offer a delightful harmony of flavors and fillings. Furthermore, the North American market's commitment to inclusivity and catering to diverse dietary needs is evident in the growing demand for gluten-free cookies, providing an equally delicious option for those with gluten sensitivities.

Source: DataM Intelligence Analysis (2023)

Cookies Market Companies

The major global players in the market include Kellogs Co., Britannia Industries Ltd., Parle Products Pvt. Ltd., Nestlé S.A, Campbell Soup Company, PepsiCo, Inc., ITC Ltd., Mondelez International, Inc., Danone S.A., and United Biscuits (UK) Ltd.

COVID-19 Impact on Cookies Market

Global Recession/Ukraine-Russia War/COVID-19, and Artificial Intelligence Impact Analysis:

Covid-19 Impact:

The COVID-19 pandemic has had a mixed impact on the cookies market. Initially, the market experienced a surge in demand as consumers stocked up on comfort foods during lockdowns. With more people staying at home, there was a higher preference for indulgent treats like cookies. However, as the pandemic continued, disruptions in the supply chain, restrictions on manufacturing, and economic uncertainties affected production and distribution. 

Additionally, reduced consumer spending and shifting priorities towards healthier options impacted sales. E-commerce and online sales of cookies witnessed growth as people turned to digital platforms for purchasing. Overall, the cookies market experienced fluctuations, with both challenges and opportunities emerging during the pandemic.

By Product Type

• Bar Cookies
• Molded Cookies
• Rolled Cookies
• Others

By Packaging

• Rigid Packaging
• Flexible Packaging
• Others

By Distribution Channel

• Supermarkets/Hypermarkets
• Convenience Stores
• Online Stores
• Others

By Region

• North America
  • The U.S.
  • Canada
  • Mexico
• Europe
  • Germany
  • The U.K.
  • France
  • Italy
  • Spain
  • Rest of Europe
• South America
  • Brazil
  • Argentina
  • Rest of South America
• Asia-Pacific
  • China
  • India
  • Japan
  • Australia
  • Rest of Asia-Pacific
• Middle East and Africa

Key Developments

• On August 25, 2022, Camil Alimentos SA, a Brazilian food company, agreed to acquire various cookie and cracker brands from PepsiCo Brazil, including Mabel, Doce Vida, Mirabel, Elbi's, and Pavesino. The agreement also includes facilities in Aparecida de Goiânia and Itaporanga D'Ajuda.
• On June 30, 2022, Britannia Good Day, India's largest cookie brand, launched its new product, Good Day Harmony, loaded with four rich nuts in every bite. The new Good Day Harmony carries the richness of four nuts: hazelnut, cashew, pista, and almond. Available across the market at Rs. 15 (60g) and Rs. 30 (120g).
• On May 10, 2023, ITC Foods India, has launched millet cookies under the Sunfeast Farmlite brand, in line with its purpose of 'Help India Eat Better. The Sunfeast Farmlite Super Millets Cookies come in two variants: Multi Millet and Choco-chip Multi Millet. Made from a blend of millets like ragi and jowar, they are free from added maida and offer iron, protein, and fiber.

Why Purchase the Report?

• To visualize the global cookies market segmentation based on product type, packaging, distribution channel, and region, as well as understand key commercial assets and players.
• Identify commercial opportunities in the market by analyzing trends and co-development. 
• Excel data sheet with numerous data points of cookies market-level with all segments.
• The PDF report consists of a cogently put-together market analysis after exhaustive qualitative interviews and an in-depth market study.
• Product mapping is available as Excel consists of key products of all the major market players.

The global cookies market report would provide approximately 61 tables, 59 figures, and 190 Pages.

Target Audience 2024

• Manufacturers/ Buyers
• Industry Investors/Investment Bankers
• Research Professionals
• Emerging Companies