Coloring Foodstuffs Market Share Analysis, Demand, Trends, Value, Industry, Market Forecast (2024-2031)

Coloring Foodstuffs Market is Segmented By Type (Natural, Synthetic), By Application (Dairy & Frozen Food Products, Beverages, Bakery, Meat, Poultry, Seafood, Others), By Region (North America, Latin America, Europe, Asia Pacific, Middle East, and Africa) – Share, Size, Outlook, and Opportunity Analysis, 2023-2030

Coloring Foodstuffs Market Overview

Coloring Foodstuffs Market is forecasted to reach at a high CAGR during the forecast period (2023-2030). Coloring foodstuffs are natural extracts and concentrates derived from plants, fruits or vegetables.  The term coloring foodstuffs usually refers to coloring extracts derived from recognized foods, processed in such a way that the extract retains the raw materials characteristics properties such as flavor and color.  The demand for natural food colors over synthetic food colors is increasing due to growing consumer awareness for organic products, health hazards associated with synthetic colors, and health benefits of natural food colors.

Coloring Foodstuffs Market Summary and Scope

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Coloring Foodstuffs Market Dynamics and Trends

Increasing demand for natural colors

The growth of the global coloring food stuffs market is driven by upsurge in demand for natural colors from various end-use industries, including food & beverages, bakery & confectionery, dairy products, meat & poultry, and seafood. This is expected to have a positive impact on the utilization of natural sources such as carotenoids, curcumin, anthocyanin, and carmine. Coloring foodstuffs are free of genetically modified organisms (GMO) and allergens, which act as antioxidants & coloring agents and protect the body against cellular damage, chronic diseases, and effects of aging. For instance, red sandalwood offers wound healing properties, and is used in Ayurvedic treatment. Thus, rise in awareness about the health benefits associated with coloring foodstuffs drives global coloring foodstuffs market.

Coloring foodstuff manufacturers have tremendous opportunities for growth in the Asia Pacific and South American regions. Localizing operations can help in reducing costs and improving access to local distribution networks, thereby optimizing profit margins. Resources and labor are readily available at a cheaper rate in regions such as Asia Pacific and South America. The governments in China and India are providing incentives for multinationals to set up Greenfield ventures. The Indian government has declared major tax breaks to attract multinational investors. China provides special tax incentives over the usual tax holidays to encourage foreign investors. India, China, and Brazil are focusing more on the biotechnological development and its application in the manufacturing of natural coloring ingredients. Food & beverage manufacturers are witnessing tremendous demand from these countries due to the increased spending power of consumers on healthy food and changed eating habits & preferences. All these factors are offering opportunities for coloring foodstuffs in the emerging economies of Asia Pacific and South America.

Coloring Foodstuffs Market Segmentation Analysis

Natural coloring foodstuffs segment is expected to dominate the market

The global coloring foodstuffs market has been segmented by type into natural and synthetic. Natural segment is expected to dominate the global coloring foodstuffs market in near future. It is expected to grow at a CAGR of XX% during the forecast period. Due to their wide application areas such as cake icings, hard candy, bakery products, ice cream, yogurt, gelatin desserts, fruit syrups, and jam/preserves in the food industry, natural coloring foodstuffs are largely used by food & beverage manufacturers. Recent trends in the food industry see consumers leaning toward natural colors because of the health benefits associated with them.

Coloring Foodstuffs Market Geographical Share

Europe is the largest market for coloring foodstuffs with a share of nearly XX% in global sales value in 2020

By geography, Europe is expected to dominate the coloring foodstuffs market. This is attributed to the presence of huge market participants and rise in consumption & production of food color in the region. Food colors are regulated as food additives in the European Union, under a detailed set of regulations for food improvement agents. In the European Union, 39 colors are currently approved for use as color additives in foods. Due to the increasing demand for clean label foods and increased health awareness, the European coloring foodstuffs market continues to hold the largest market share.

Furthermore, surge in awareness among the European population about the benefits of food color products, their affordability, and increase in applications areas drive the growth of the market. In the UK, growing food safety issues are forcing manufacturing to introduce clean labels, increasing the demand for natural colors, which in turn drives the market for coloring foodstuffs. Manufacturers are involved in gregarious research and development to introduce new products with innovative flavors and healthy ingredients. For instance, in October 2020, Chr. Hansen unveiled R&D centre for natural food colours in France. Key players such as Naturex are developing a 100 percent organic extract version of curcumin to add a rainbow of yellow color to a variety of culinary applications, ranging from sauces and snacks to sweets, ice creams, and baked goods.

Competitive Landscape

The global coloring foodstuffs market is dominated by a few players. The most active companies across the globe are Chr Hansen, DD Williamson, DSM, Doehler Group, nature, ADM, and Sensient Technologies.  They have been expanding their geographical presence by acquiring or merging with the manufacturers in the foreign market. For instance, in September 2020, Azelis and BASF Human Nutrition agreed on a partnership for health ingredients & colorants in the food & beverage and dietary supplement market segments in Greece. In October 2020, Chr. Hansen opened R&D center for natural food colors in France. Sensient Technologies launched three new food colors—organic black carrot, organic annatto, and organic beet in May 2019. With this launch the company has expanded its range of organic food colors.

COVID-19 Impact:

Consumer behavior shifts are having a major impact on the food industry and will likely lead to permanent changes in how consumers shop for food and how supply chains respond to changing consumer demand. As both retailers and manufacturers prioritize the re-stocking of essential food items in response to COVID-19, the daily routines and activities of food scientists, purchasing managers and operations personnel have changed. The focus shifts from product innovation and new launches to minimizing supply disruptions and shortages. Weaker consumer demand for lifestyle and wellbeing products due to social restrictions and lockdown policies shall have a negative impact on the demand patterns of food ingredients and certain categories of food additives. However, public discourse about restarting economic activities and easing restrictions in the industry for consumer goods suggests that, the recovery of demand is imminent.

Why Purchase the Report?

• Understand the current market scenario and viability of global coloring foodstuffs over the forecast period.
• Visualize the composition of the global coloring foodstuffs market in terms of type, and application to identify major players, growth potential, and market strategies
• Identify the key regulations prevailing in the market and understand their impact on the market over the forecast period
• Understand the key business factors such as market competition, product pricing, new product developments, and patent filings pertaining in the market

What we offer?

• PDF report with the most relevant analysis cogently put together after exhaustive qualitative interviews and in-depth market study.
• Excel data sheet with valuable data points of the global coloring foodstuffs market – Regional and Country level segmentation
• Product mapping in excel for the key products of all major market players
• Market Share Analysis covering business revenues ($) and revenue share (%) of key market players

Target Audience:

• Coloring Foodstuffs Manufacturers
• Emerging Companies
• Industry Investors/Investment Bankers
• Education & Research Institutes
• Research Professionals