China and Hong Kong Animal Supplements Market - Size, Share, and Forecast (2024-2031)

Market Size

The China and Hong Kong Animal Supplements Market recorded a value of US$ 649.05 million in 2023 and is expected to reach a value of US$ 820.69 million in 2031, growing at a CAGR of 6.17% during the forecast period (2024-2031).

As pet ownership continues to rise in these regions, pet owners are becoming more proactive in ensuring the health and well-being of their animals. This shift is driving demand for supplements that support overall health, boost immunity, and address specific issues such as joint health or digestive problems. The market is responding with a growing range of products that cater to these evolving consumer preferences.

Consumers in China and Hong Kong are increasingly concerned about the quality and safety of the products they give to their pets, mirroring broader trends in human health and wellness. This has led to a surge in demand for animal supplements made from natural, organic, and sustainably sourced ingredients. 

Market players are capitalizing on this trend by developing products that are free from artificial additives, chemicals, and GMOs, which appeal to health-conscious pet owners. For instance, on March 14, 2024, China launched a new global pet supply chain platform, called Pet Sourcing China (PSC), the platform aims to help Chinese pet companies gain access to markets overseas by holding international trade exhibitions in China and also sending delegations to similar events abroad.

Market Scope

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Market Dynamics

Increasing Pet Ownership

Rising pet ownership often correlates with a shift towards treating pets as family members. This shift leads pet owners to seek out premium products, including high-quality supplements that offer additional health benefits or specialized formulations. Pet ownership tends to raise awareness about pet health issues and the importance of preventive care. 

For instance, an article published in China Central Television 2022, stated that statistics show that there are more than 125 million one-person households in China, and the increasing number of people living alone makes seeking the companionship of pets more prominent. Young people choose to keep pets to feel more relaxed and happier, and some elderly people also keep pets for companionship and warmth. 

Data showed that by the end of 2021, people's ownership of fish accounted for 8.3%, reptile pets for 5.8%, rodents for 4.5%, and birds for 3.6%, while cats and dogs still account for the largest proportion of pets. Moreover, an article published in Bangkok Post Public Company 2024, stated that owning pets has become increasingly popular in Hong Kong over the past five years, with the number of cats, dogs, birds, and other pets jumping by 50,000 to 1.19 million between 2018 and 2023.

Veterinary Recommendations and Advancements in Animal Healthcare

Veterinary recommendations carry significant weight among pet owners. When veterinarians recommend specific supplements to address nutritional deficiencies, joint health, skin conditions, or other health concerns in pets, owners are more likely to purchase these products. This drives demand within the market as pet owners become more aware of the benefits of supplements in maintaining their pets' health.

Companies invest in research and development to create new formulations and improve existing products, thereby expanding the market and offering more options to pet owners. For instance, on June 07, 2023, Ainos, Inc., a diversified medtech company focused on the development of novel point-of-care testing, low-dose interferon therapeutics, and synthetic RNA-driven preventative medicine, launched two new additions to its VELDONA Pet cytoprotein supplement product line and VELDONA Pet Soothing in China.

Restraints

Competition from Alternative Products

The availability of fortified pet foods, which are often marketed as complete nutritional solutions, can reduce the perceived need for additional supplements. Pet owners might prefer these all-in-one products, believing they provide all the necessary nutrients without the need for separate supplements. This trend can lead to a decline in demand for standalone animal supplements, thereby restraining market growth.

The market faces competition from natural remedies, such as herbal treatments and homeopathic solutions, which are gaining popularity among pet owners who prefer holistic approaches to animal health. These alternatives are often seen as more natural or less processed, appealing to consumers who are wary of synthetic ingredients. The rising preference for such natural alternatives can divert consumer spending away from traditional animal supplements, impacting the overall market demand.

Pharmaceutical products that address specific health issues in pets also pose a challenge to the market. When pet owners face serious health concerns, they may turn to prescription medications rather than supplements, especially if these products are recommended by veterinarians. This reliance on pharmaceuticals can limit the market's growth potential, as supplements are often viewed as secondary or preventive options rather than primary treatments.

Trends

Market Segment Analysis

The China and Hong Kong animal supplements market is segmented based on animal type, ingredient, form, and distribution channel.

Increasing Focus on Improving Feed Efficiency Drives Segment Growth 

The poultry segment is expected to hold the largest share of the China and Hong Kong animal supplements market. The primary reason for this dominance is the sheer scale of poultry farming in these regions. Both China and Hong Kong have large poultry industries, which are critical to meeting the high demand for poultry products, such as meat and eggs. This extensive market demand necessitates the use of supplements to maintain the health, productivity, and overall well-being of poultry flocks, thereby driving the segment's significant share in the market.

The poultry segment benefits from the increasing focus on improving feed efficiency and enhancing the growth rates of poultry. Animal supplements play a crucial role in optimizing the nutrition of poultry, leading to better feed conversion rates, faster growth, and higher yields. This is particularly important in China, where the market is highly competitive, and farmers seek every advantage to maximize production efficiency. As a result, the demand for specialized poultry supplements, continues to grow, securing the segment's leading position in the market.

For instance, on February 24, 2023, Symrise partnered with Sunner, one of the main integrated poultry processors in China. Sunner is involved in chicken breeding and farming, feed processing, and meat processing businesses. The joint venture will supply the China pet food market with unique sustainable and high-quality egg solutions.

Market Sustainability Analysis

As consumer awareness of environmental issues rises, there is a corresponding demand for products that align with eco-friendly values. This shift is driving companies within the market to adopt sustainable practices throughout their supply chains, from sourcing raw materials to packaging and distribution.

Consumers are increasingly looking for products that are free from synthetic additives, chemicals, and genetically modified organisms (GMOs). To meet this demand, companies in the China and Hong Kong animal supplements market are focusing on sourcing ingredients that are not only effective but also environmentally friendly. This includes the use of organic, locally sourced, and renewable resources, which help to reduce the environmental impact of production.

Traditional plastic packaging is being replaced with biodegradable, recyclable, or compostable materials to reduce waste and minimize the market's contribution to pollution. This trend is particularly important in regions like China and Hong Kong, where waste management and pollution are critical environmental concerns. By adopting sustainable packaging, companies can enhance their brand image and appeal to environmentally conscious consumers, thereby gaining a competitive advantage in the market.

Unmet Needs

The market faces an unmet need in terms of accessibility and affordability. Many high-quality animal supplements remain out of reach for a significant portion of pet owners in China and Hong Kong due to their high cost or limited availability in certain regions. This accessibility issue restricts the market's potential by preventing a broader consumer base from benefiting from these products. To address this, market players could explore strategies such as offering tiered pricing models, expanding distribution channels, or creating more affordable yet effective alternatives to make supplements more accessible to a wider audience.

There is an unmet need for greater consumer education and awareness in the market. Despite the growing interest in animal supplements, many pet owners lack the necessary knowledge to make informed decisions about which products are best suited for their pets. This knowledge gap can lead to underutilization or misuse of supplements, limiting their effectiveness and market penetration. To overcome this, market players could invest in educational campaigns, clear product labeling, and collaborations with veterinarians to ensure that consumers are well-informed about the benefits and proper use of animal supplements.

Market Companies

The major players in the market include China Mengniu Dairy Company Limited, Kashi Dairy (Shenzhen) Co., Ltd. (Classy Kiss), Green Vitamin, Meadows, Green Fermentation Lab, Bombooch Kombucha, Alive Food, FoodCraft, KUPPA KOMBUCHA LIMITED, Yo Mama Frozen Yogurt, Inner Mongolia Yili Industrial Group Co., Ltd., and Taboocha.

By Animal Type

• Livestock Animals
  • Cattle
  • Poultry
  • Swine
  • Horses
  • Others
• Companion Animals
  • Cats
  • Dogs
  • Birds
  • Other small mammals

By Ingredient

• Vitamins & Minerals
• Amino Acids
• Omega Fatty Acids
• Probiotics & Prebiotics
• Botanicals
• Others

By Form

• Powder
• Liquid
• Tablets/Capsules
• Others

By Distribution Channel

• Online Retailers
• Specialty Pet Stores
• Veterinary Clinics
• Convenience Stores
• Supermarkets/Hypermarkets
• Pharmacies and Drug Stores
• Other Distribution Channels

Key Developments

• On March 14, 2024, China launched a new global pet supply chain platform, called Pet Sourcing China (PSC), the platform aims to help Chinese pet companies gain access to markets overseas by holding international trade exhibitions in China and also sending delegations to similar events abroad.
• On February 24, 2023, Symrise partnered with Sunner, one of the main integrated poultry processors in China. Sunner is involved in chicken breeding and farming, feed processing, and meat processing businesses. The joint venture will supply the China pet food market with unique sustainable and high-quality egg solutions.

Why Purchase the Report?

• To visualize the China and Hong Kong animal supplements market segmentation based on animal type, ingredient, form, and distribution channel, as well as understand key commercial assets and players.
• Identify commercial opportunities by analyzing trends and co-development.
• Excel data sheet with numerous data points of China and Hong Kong animal supplements market-level with all segments.
• PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
• Product mapping available as excel consisting of key products of all the major players.

The China and Hong Kong animal supplements market report would provide approximately 39 tables, 37 figures, and 210 pages.

Target Audience 2024

• Manufacturers/ Buyers
• Industry Investors/Investment Bankers
• Research Professionals
• Emerging Companies