Cereal Flakes Market Size, Share, Industry, Forecast and outlook (2024-2031)

Global Cereal Flakes Market is Segmented By Type (Corn Flakes, Wheat Flakes, Rice Flakes, Oat Flakes, Others), By Flavor (Non-Flavored, Flavored, Honey, Strawberry, Chocolate, Cinnamon, Others), By Distribution Channel (Supermarkets & Hypermarkets, Convenience Stores, Specialty Stores, E-commerce, Others), and By Region (North America, Latin America, Europe, Asia Pacific, Middle East, and Africa) – Share, Size, Outlook, and Opportunity Analysis, 2024-2031

Cereal Flakes Market Overview

The global cereal flakes market is estimated to reach at a high CAGR during the forecast period 2024-2031

Cereal flakes are a preferred form of breakfast, consumed as regular food by large spectrum of population globally. With the expanding disposable income, consumers are becoming more conscious towards health and the daily food consumed. Cereal flakes are consumed either plain or may be coated with honey, fruit flavor, sugar, chocolate, and other such ingredients. Additionally, cereal flakes are also available in several shape and sizes. The cereal flakes market has witnessed a significant growth owing to factors such as consumer bending towards healthy food products. Moreover, the increase in demand of convenience food products provides a huge market opportunity for the key players operating in the cereal flakes market.

Cereal Flakes Market Scope

To Know More Insights - Download Sample

Source: DataM Intelligence Analysis (2020)

Cereal Flakes Market Dynamics

Comprehensive evidence towards role of cereal flakes in health and nutrition is spurring the market growth

The global cereal flakes market growth is majorly driven by the need for nutritious food as breakfast to help fuel the physical and mental health. Rising risk of diseases such as diabetes, obesity, and cardiac issues owing to sedentary lifestyles is motivating people towards consumption of low-calorie food, thereby boosting the demand for cereal flakes. Furthermore, the growing cereal production across the world is also supporting the growth of cereal flakes market. According to OECD-FAO Agricultural Outlook 2018-2027, the global cereal production is likely to grow by 13% between 2018 and 2027. The consumption of cereals is projected to witness 14% growth over the same period to reach 2.9 billion tons in 2027 and this growth is attributable to human food uses. Moreover, increasing consumption of ready to eat foods is one of the prominent reasons behind the escalating growth of cereal flakes market. Changing regulatory scenario has also drastically transformed the consumption of whole grain cereal flakes, especially in developed countries.

Cereal Flakes Market Segmentation Analysis

Corn flakes is expected to dominate the global cereal flakes market

Corn flakes is the most dominant section owing to the superior nutrition offered. Most of the leading market players including Kellogg’s, Nestle, and General Mills are promoting flakes processed from Corn and Wheat as their key breakfast cereal products. Moreover, companies are focusing towards flavored cereal products with high sugar content to gain significant traction among kids. Corn flakes are widely available in flavors such as apple, cranberries, strawberries, and coconut. The potential of these flavors to balance the inherent taste of cereal bases is enhancing the consumer spectrum for flavored cereal flakes among adult population. Various other types of cereal flakes such as wheat flakes, rice flakes and Oat Flakes are also available in the market.

Rice flakes segment is expected to grow with highest CAGR during the forecast period. Rice flakes are made from paddy and hence they are easy to digest. It is a good source of carbohydrates, packed with iron, rich in fiber, a good source of antioxidants and essential vitamins and is gluten free. It is known to be good for those who have diabetes, skin and heart problems. Rice flakes are very popular in Asia Pacific but in Western countries they are more often used commercially in the production of cereals and rice snacks. Rice flakes are found in many Asian markets and specialty shops.

Cereal Flakes Market Geographical Share

Asia-Pacific is the fastest growing region in the global cereal flakes market during the forecast period

Asia Pacific region evolved as the fastest growing market for cereal flakes owing to shifting consumer preferences towards processed nutrition food. Macro factors such as rising disposable income, growing retail market and urbanization accounted for this shift. Many startup companies have recently entered into the market with innovative product formulations and are boosting sales significantly. On the other hand, North America is dominating the global cereal flakes market, owing to the early adoption of cereals as breakfast in the United States. The nutritional benefits of these food products led to their robust penetration among population. Ready to eat cereals corn flakes is most popular category among the Americans. According to data that has been calculated by Statista based on the U.S. Census data and Simmons National Consumer Survey (NHCS), 6.73 million Americans consumed 10 portions or more of Kellogg's Corn Flakes cold breakfast cereal in 2020.

Source: DataM Intelligence Analysis (2021)

Cereal Flakes Market Companies

The global cereal flakes market is highly fragmented with many players such as Louis Dreyfus Company, ADM, The Kellogg Company, Cargill, Incorporated, Ingredion Inc and Grain Millers, Inc among others. The key players are adopting various key strategies such as product launches, collaborations, mergers & acquisitions which are contributing to the market globally. For instance, in May 2021 Kellogg Co. combined its second flavor combo to Kellogg’s Mashups portfolio: Kellogg’s Apple Jacks and Frosted Flakes. The cereal blends the cinnamon and apple flavor of Kellogg’s Apple Jacks with a classic crunch of Kellogg’s Frosted Flakes. On 24 June 2020, Kellogg’s First-Ever Dipped Cereal Flakes launched a new product With New Kellogg’s Special Dipped Chocolatey Almond.

COVID-19 Impact: Pandemic had a positive impact on growth of global cereal flakes market

The outbreak of novel coronavirus has had a limited impact on the sales of cereal flakes market in 2020. Demand from consumers for nutritious, processed food witnessed growth owing to increasing concern of consumers towards health. The sales of cereal flakes also increased during the pandemic, owing to rising in-home consumption. The convenience offered by these food products is gaining new customer base among the time-pressed population. In July 2020, Kellogg Co announced that its annual sales and profit rose, as stuck-at-home consumers loaded up on its breakfast cereals due to the COVID-19 pandemic. Work-from-home policies and the school closures to curb the spread of the novel coronavirus have led to a surge in demand for Corn Flakes, Froot Loops and Eggo waffles in North America. Kellogg’s overall organic net sales in the region rose 11% in the second quarter ended June 27, 2020.

Why Purchase the Report?

• Understand the current market scenario and viability of global cereal flakes over the forecast period
• Visualize the composition of the global cereal flakes market in terms of type, flavor and distribution channel to identify major players, growth potential, and market strategies
• Identify the key regulations prevailing in the market and understand their impact on the market over the forecast period
• Understand the key business factors such as market competition, product pricing, new product developments, and patent filings pertaining in the market

What we offer?

• PDF report with the most relevant analysis cogently put together after exhaustive qualitative interviews and in-depth market study
• Excel data sheet with valuable data points of the global cereal flakes market – Regional and Country level segmentation
• Product mapping in excel for the key products of all major market players
• Market share analysis covering business revenues ($) and revenue share (%) of key market players

The global cereal flakes market report would provide an access to approximately 45 market data tables, 45 figures and 180 pages

Target Audience

• Food Processing Companies
• Food Retail Corporations
• Import and Export Companies
• Industry Investors/Investment Bankers
• Education & Research Institutes
• Research Professionals