Carrots and Turnips Market Size, Share, Industry, Forecast and outlook (2024-2031)

Global Carrots and Turnips Market is Segmented By Distribution Channel (Specialty Stores, Fresh Produce Markets, Retail Stores), and By Region (North America, Europe, South America, Asia Pacific, Middle East, and Africa) – Share, Size, Outlook, and Opportunity Analysis, 2024-2031

Carrots and Turnips Market Overview

Global Carrots & Turnips Market is estimated to reach at a CAGR of 3.95% during the forecast period (2024-2031).

Carrots & turnips are popular cooking vegetable, salad item, snack food, and raw vegetable used or consumed in almost every household across the world as they are very high in beta carotene and also contain vitamins C and K, potassium, other vitamins and minerals, and dietary fiber. In the U.S demand is increasing due to the popularity of baby carrots being used as a snack instead of other junk foods. The major importers of carrots and turnips are Germany, Canada and US. The demand for carrots and turnips has increased in the year 2021 globally, especially in the China due to the fact that it is purchased for home use. Rapid increase in popularity of ready-to-eat packaged foods led to invention of baby carrots globally driving the growth of the market.

Carrots and Turnips Market Summary

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Carrots and Turnips Market Dynamics and Trends

Rising health awareness drives the market growth

Carrots & turnips are consumed worldwide owing to the higher content of nutrients like vitamins and fibers, potassium, calcium which helps in boosting immunity, constipation, and controlling diabetes. Carrots contain carotene antioxidants have been linked to a reduced risk of cancer. They are also a relatively good source of fiber, with one medium-sized carrot (61 grams) providing 2 grams and carrots are mainly composed of water and carbs it consists of starch and sugars, such as sucrose and glucose. Carrots contain pectin which are main form of soluble fibers that can lower blood sugar levels by slowing down digestion of sugar and starch. Carrots offer many plant compounds including carotenoids are substances with powerful antioxidant activity that have been linked to improved immune function and reduced risk of many illnesses, including heart disease, various degenerative ailments, and certain types of cancer.

Moreover, production and consumption of the carrots and use in food items has increased driving market growth. Carrot juice is a rich source of carotene and is sometimes used for colouring buffer and other food particles. Locally carrots are grown in summer fall when they are the freshest and most flavorful. Carrots are very high in beta carotene, and also contain Vitamin C, Vitamin K, potassium, other vitamins and minerals, and dietary fiber which has increased the production. Carrots are also dried and ground to produce different products such as carrot flour, baby food vegetables, sauces, soups, and purees. Spray drying carrot powder is more commonly used in food products due to its efficiency due to which the production and consumption has increased. The application for carrot powder is not just limited to vegetables. It can also be used as an ingredient or additive in several baked goods like cakes, cookies, and muffins. In the baking industry, carrot powder has been used to enhance the flavor of baked goods without adding too much sweetness or saltiness which has increased the production and consumption of the carrots.

Carrots and Turnips Market Segmentation Analysis

Specialty stores segment accounted for the highest share in global carrots & turnips market

The specialty stores segment accounted for a dominant share in the market over the forecast period as they are made from longer carrots that have been peeled and cut into smaller sizes. Baby carrots are available in specialty stores as consumers buy it from there. Bolthouse farms and Grimmway farms are the leading producers of baby carrots in the United States and the major demand for baby carrots is in the United States, Germany, Canada, the United Kingdom, France, and China. According to HGTV, in 2019, the share of sales of baby carrots was 54% of the US carrots.  Bolthouse, focused on replacing carrots and modifying the packaging to have them resemble junk foods with much lower calories and better nutrition. The rising consumption of baby carrots in the country is expected to boost the market growth during the forecast period.

Carrots and Turnips Market Geographical Share

APAC is dominating region during the forecast period

APAC is projected to be the dominating region due to the rising awareness among people regarding a healthy lifestyle as well as the health benefits of a carrots and turnips products is further expected to contribute positively to the carrots & turnips market. According to OEC, in 2020 top exporters of carrots and turnips was China and exports valued $337M. People who adopt a healthy lifestyle have a higher life expectancy than those who adopt a meat-based diet according to the JAMA Internal Medicine Journal. Owing to which the consumption of carrots & turnips has increased as it contains low calories and rich in protein. China produces around a third of the total global production of carrots, which shows the country’s excellent production abilities which extend to a number of other vegetable crops as well. According to Asia farming, about 60% of world carrot production occurred in Asia alone.

Carrots and Turnips Market Companies

key players are Grimmway farms, Groupe Vegco, Suttind seeds, Premium Fresh, DArrigo Bros of California, Inc., Jung Seed, Willowbrook Foods, Charles Hard Seed Company, Bolthouse Farms.

COVID-19 Impact:

Positive impact on the global carrots & turnips market

During the COVID-19 pandemic, most people worked from home, and due to government restrictions, hotels and restaurants were closed, which moved consumers to buy carrots & turnips. During the COVID-19 pandemic healthy eating was suggested. As during the COVID-19 pandemic the people’s eyes got affected due to which food rich in vitamins were suggested and antioxidants that help keep the cells and tissues healthy. The carrots are recommended as it is a source of healthy eating and helps as immunity booster. These factors have impacted the growth of the market positively in COVID-19.

The global carrots & turnips market report would provide an access to approximately 61 market data tables, 57 figures and 170 pages