Carob Powder Market Size, Share, Industry, Forecast and Outlook (2024-2031)

Global Carob Powder Market is Segmented By Nature (Natural, Organic), By Application (Bakery and Confectionery, Cosmetics, Others), and By Region (North America, Europe, South America, Asia Pacific, Middle East, and Africa) – Share, Size, Outlook, and Opportunity Analysis, 2023-2030

Carob Powder Market Size

The Global Carob Powder Market reached US$ 53.4 billion in 2022 and is expected to reach US$ 74.7 billion by 2030, growing with a CAGR of 4.3% during the forecast period 2023-2030.

The market is experiencing a rising demand for natural and minimally processed ingredients. Carob powder is a natural composition and is benefiting from this trend as consumers seek cleaner and more natural food options. The increasing popularity of plant-based and vegan diets is spurring the use of carob powder as a cocoa substitute in various plant-based food and beverage products. This trend is expanding the market's product range.

The European market is experiencing an increasing demand for natural and minimally processed ingredients. Carob powder, known for its natural composition, is benefiting from this trend as consumers seek cleaner and more natural food options. Health-conscious consumers in Europe are contributing to the market's emphasis on health and wellness. Carob powder aligns with the broader trend of using ingredients that contribute to well-being.

Carob Powder Maket Scope

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Carob Powder Market Dynamics

Increasing Awareness about the Health Benefits of Carob Powder

As consumers become more health-conscious, there is a rising demand for natural and healthier alternatives to traditional ingredients. Carob powder is increasingly recognized for its nutritional advantages, driving its popularity in the market. The market benefits from the broader consumer trend toward natural, plant-based, and clean-label products. Carob powder aligns with these preferences as it is a natural and non-processed ingredient.

Consumers are placing a greater emphasis on health and wellness, and carob powder is acknowledged for its potential health benefits, such as being a good source of fiber and antioxidants. This aligns with the broader health-conscious market. Carob powder can be incorporated into various food and beverage products, including snacks, baked goods, and dairy alternatives. Its versatility expands the range of carob powder-fortified products available in the market.

Rising Demand for Natural and Organic Products

Growing preference among consumers for products made from natural ingredients. Carob powder, derived from the carob pod, aligns perfectly with this trend as a minimally processed, plant-based ingredient. The market benefits from the clean label movement, with consumers seeking products with simple and recognizable ingredients. Carob powder, known for its natural composition, contributes to the market's appeal for those looking for clean-label options.

The market demand increases with the availability of organic carob powder, appealing to consumers who value sustainable and environmentally responsible sourcing practices. Carob powder can be integrated into a wide range of food and beverage products. Its versatility contributes to the diversification of carob powder-fortified products in the market.

Limited Consumer Awareness

Limited awareness about carob powder's existence, uses, and benefits result in reduced consumer demand. Consumers do not actively seek or choose products containing carob powder and are unaware of its advantages. The market is experiencing a slower adoption rate due to consumers' unfamiliarity with carob powder. It takes longer for consumers to recognize its potential and incorporate it into their diets and cooking.

Companies marketing carob powder face the challenge of educating consumers about its attributes and uses. This requires additional marketing efforts and resources to create awareness. Limited awareness results in carob powder being overshadowed by other ingredients in the market. Achieving product visibility and recognition is more challenging in the market.

Carob Powder Market Segment Analysis

The global carob powder market is segmented based on nature, application, and region.

Increasing Consumer Preference for Organic and Clean Label Carob Powder

The organic segment is dominating the largest share of the global carob powder market. The market is witnessing a growing consumer preference for organic products due to concerns about health, sustainability, and environmental impact. Carob powder produced organically aligns with this preference, as it is cultivated without synthetic pesticides, which are factors propelling the segment's market growth.

The market's emphasis on health and wellness is encouraging consumers to seek out organic alternatives. Organic carob powder is perceived as a healthier option because it is free from synthetic additives and preservatives. Organic carob powder is often associated with clean labels, providing consumers with transparency about the sourcing and production methods. This transparency is highly valued in the market.

Carob Powder Market Geographical Share

Increased Organic and Sustainable Trends in Europe

Europe is dominating the global carob powder market. European consumers are displaying a strong focus on health and wellness, which aligns with the market's emphasis on natural and nutritious ingredients. Carob powder is recognized for its potential health benefits, contributing to its market dominance in the region.  European consumers often associate carob powder with premium quality, which is reflected in their willingness to pay a premium for high-quality carob products.

Europe has a strong inclination toward organic and sustainable products. This is beneficial for carob powder, especially organic variants, which align with these eco-friendly and ethical trends. The European market for carob powder expanded significantly, with the broader availability of carob-based products in various retail outlets and online platforms.

COVID-19 Impact Analysis

The pandemic disrupted global supply chains, affecting the availability of carob powder and raw materials. This led to challenges in sourcing and production, impacting market supply. Economic uncertainties during the pandemic led some consumers to reduce discretionary spending, affecting carob powder sales. The market faced uncertainty related to consumer behavior and financial stability.

However, the pandemic heightened awareness about the importance of health and wellness, leading to a greater emphasis on nutritious and plant-based ingredients. Carob powder, known for its nutritional benefits, found increased favor in the market. Consumers' focus on boosting their immune systems to stay healthy during the pandemic positively affected the carob powder market. The ingredient's immune-supporting properties contributed to this trend.

Russia-Ukraine War Impact Analysis

The conflict led to supply chain disruptions, affecting the sourcing of carob powder and raw materials. This created challenges in production and the availability of carob powder in the market. The uncertainty and geopolitical instability resulting from the war led to price fluctuations in the carob powder market. These price variations affected both producers and consumers.

The conflict encouraged some market players to diversify their sourcing strategies, exploring local or alternative suppliers for carob powder. This localized approach aimed to mitigate the impact of international trade disruptions. As geopolitical events unfolded, some consumers showed interest in supporting products that originated from regions affected by the conflict. Carob powder from stable regions gained preference in the market.

By Nature

• Natural
• Organic

By Application

• Bakery and Confectionery
• Cosmetics
• Others

By Region

• North America
  • U.S.
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Russia
  • Rest of Europe
• South America
  • Brazil
  • Argentina
  • Rest of South America
• Asia-Pacific
  • China
  • India
  • Japan
  • Australia
  • Rest of Asia-Pacific
• Middle East and Africa

Key Developments

• On July 7, 2023, Carob Way Ltd. (Rehovot, Israel) introduced its low-glycemic sweetener, made from whole carob fruit, at the 2023 IFT FIRST Food Expo held in Chicago. The company showcased the ingredients in gummy and energy bar product samples at booth #S3471Q.
• On February 6, 2021, the Baltimore-based DuClaw Brewing Company introduced 'Carob-Mel Sutra,' a clever caramel twist on a bière de garde, or 'beer for keeping' ale, which landed on shelves. This brew, reminiscent of the classic Belgian ale style, boasted a chestnut brown hue and featured indulgent notes of nutty carob powder, caramel, chocolate, and smooth dark roast coffee.
• On October 12, 2020, Carob World introduced an innovative product to its range: carob flour. Following the successful launch of two product lines in 2019, the Portuguese company is now unveiling its highly anticipated 'Carob Powder'. The company emphasizes the growing recognition of carob in both national and international contexts, attributed to its nutritional value and the promotion of Portugal's heritage.

Carob Powder Market Companies

The major global players in the carob powder market include The Australian Carob Co., The Carob Kitchen, Frontier Co-op., PANOS Brands, LLC, OliveNation, LLC, NOW Health Group, Inc., Ingredients UK Limited (IUK), Jedwards International, Inc., Boublenza Company and Healthworks.

Why Purchase the Report?

• To visualize the global carob powder market segmentation based on nature, application, and region, as well as understand critical commercial assets and players.
• Identify commercial opportunities by analyzing trends and co-development.
• Excel data sheet with numerous carob powder market-level data points with all segments.
• PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
• Product mapping available as excel consisting of critical products of all the major players.

The global carob powder market report would provide approximately 53 tables, 47 figures, and 186 Pages.

Target Audience 2023

• Manufacturers/ Buyers
• Industry Investors/Investment Bankers
• Research Professionals
• Emerging Companies