Breast Feeding Devices Market Size, Share, Industry, Forecast and outlook (2024-2031)

Global Breast Feeding Devices Market is segmented By Product Type (Nipple Care Products, Breast Shells, Breast Pads, Breast Milk Storage & Feeding, Breast Milk Preparation & Cleaning Products, Baby Scales, and Other Accessories), and By Region (North America, Latin America, Europe, Asia Pacific, Middle East, and Africa) – Share, Size, Outlook, and Opportunity Analysis, 2024-2031.

Report Overview

Global Breast Feeding Devices Market is estimated to grow at a CAGR of 6.69% during the forecast period (2024-2031).

Breastfeeding devices/accessories are used to make nursing easier and more comfortable. In some cases, breastfeeding devices/accessories are necessary if a lactating mother encounters any breastfeeding challenges.

As per DataM Intelligence, Breast Feeding Devices Market study analysis offers an in-depth outlook on the market containing quantitative and qualitative data. It gives an outlook and forecast of the global market based on market segmentation. It also provides global Breast Feeding Devices Market size, and growth, along with the latest trends, opportunities, and forecast till 2030 for the global market with esteem to major countries such as the United States, Canada, Brazil, Germany, Italy, Spain, United Kingdom, Russia, European countries, United Arab Emirates, Saudi Arabia, South Africa, Japan, China, India, South Korea, Australia, and rest of the countries over the globe.

Among all regions, the North American region is expected to hold the largest share of the global market over the forecast period. Breast Feeding Devices Market in the United States and Canada produces the utmost share. Whereas the European Breast Feeding Devices Market is projected to continue its presence globally during the period of 2024- 2031.

Breast Feeding Devices Market Scope

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Breast Feeding Devices Market Dynamics

The rising awareness about the importance of breastfeeding, the increase in the working women population, and new developments in breastfeeding devices are driving the global breastfeeding devices market growth during the forecast period.

The innovations and new product launches are propelling the global breastfeeding devices market growth.

Breastfeeding device innovations are boosting the growth of the global breastfeeding devices market during the forecast period. For instance, Nextiles, the pioneer in smart fabric technology, partnered with women's health brand Liluhas and extended its modular data capture platform to bring the next level of breast-pumping technology to new mothers. National Science Foundation (NSF)-backed the US-based companies that have joined forces as part of a larger initiative during National Breastfeeding Month to spread awareness of new moms' mental and physical challenges. Furthermore, in 2020 European Union funded a Presque project aimed at increasing the rate of natural breastfeeding with the smart nursing bra with novel bio-sensors, fluid delivery systems and machine learning to benefit mothers' and babies' physical and mental health. Moreover, introducing new products into the market fuels the growth of global breastfeeding devices. Such as, in August 2021, Medela AG introduced a new silicone breastmilk collector in North America. Therefore, from the data mentioned, it is anticipated that breastfeeding device innovations will boost the growth of the global breastfeeding device market during the forecast period.

The development of alternatives and high cost since the need for frequent replacement or repurchase of breastfeeding accessories are slowing the global breastfeeding devices market growth.

However, the development of alternatives, such as milk formula as a replacement for breastmilk and the high cost cause the need for frequent replacement or repurchase of breastfeeding accessories will hinder the global breastfeeding devices market growth during the forecast period. For instance, in November 2020, Abbott introduced a new infant formula Similac Pro-Advance® with 2'-Fucosyllactose Oligosaccharide, the first product in Canada with this breakthrough ingredient in infant formula. Thus, this hampers the growth of the global breastfeeding devices market during the forecast period.

COVID-19 Impact Analysis On Breast Feeding Devices

COVID-19 has significantly impacted the global breastfeeding devices market during the pandemic since there was a reduction in the working women force by decreasing the need for breastfeeding devices such as pumps, storage accessories and others. According to Catalyst Organization, the COVID-19 pandemic disrupted women’s Participation in the Labor Force study of employment and income trends in six countries (China, Italy, Japan, South Korea, the United Kingdom, and the United States) found that women were 24% more likely to lose their jobs compared to men permanently. Thus, having a negative impact on the global breastfeeding devices market growth.

Breast Feeding Devices Market Segment Analysis

The breast pumps are anticipated to grow at the fastest CAGR during the forecast period (2024-2031).

The breast pumps are expected to hold a large share of the global breastfeeding market during the forecast period (2024-2031). According to U.S.FDA, breast pumps are often utilized by breastfeeding mothers to extract breast milk. Breast pumps can also be employed to maintain or increase a woman's milk supply, relieve engorged breasts and plugged milk ducts, or pull out flat or inverted nipples so a nursing baby can latch on to its mother's breast more easily. The increasing product market intri=oductions are fueling the breast pump's dominance over the global breastfeeding devices market. For instance, in April 2022, Babyation, a St. Louis, Missouri-based company, launched a brand new solution for breast-pumping mothers.

Similarly, in March 2021, Philips Avent launched the Philips Avent Double Electric Breast Pump, Advanced, with a compact, portable design having innovative Natural Motion Technology to meet the demands of the modern mother. The latter is balancing a busy lifestyle while breastfeeding. Likewise, in October 2022, Momcozy introduced the S12 Pro, its newest customizable wearable breast pump. It is claimed to have multi-dimensional gentle care for a comfortable, efficient, spa-level pumping experience bringing greater comfort and shorter pumping sessions to moms irrespective of their needs. Thus, the data mentioned estimates that breast pumps would dominate the global breastfeeding devices market throughout the forecast period.

Breast Feeding Devices Market Geographical Share

The North American region holds the larger share of the global breastfeeding devices market.

The North American region is evaluated to dominate the global breastfeeding devices market throughout the forecast period because of the large working women population, increasing birth rate, presence of key market players and increasing awareness about breastfeeding. For instance, the majority of the key market players, such as Medela LLC, Newell Brands, Ameda, Edgewell Personal Care, willow innovations inc., and Lavie Mom, which holds a larger share of the global breastfeeding devices market, are U.S. based. In addition, according to the Women's Bureau, an agency within the U.S. Department of Labor, the labor force status of men and women in September 2022 indicates that women make upto 56.8% of the labor force, also, as per Catalyst organization, there were over 75,699,000 women aged 16 and above in the labor force in 2021, representing 56.1% of all women in the U.S. population and making up close to half (47.0%) of the total labor force. Moreover, according to the United Nations - World Population Prospects, the U.S Birth Rate in 2020 was 11.990 and increased to 12.001 in 2021, a growth of approximately 1%, ensuring the high demand for breastfeeding devices. Thus, from the data mentioned, it is anticipated that the North American region will hold a major share of the global breastfeeding device market during the forecast period.

Breast Feeding Devices Competitive Landscape

The Breast-Feeding Devices market is competitive due to increased advancements in the products and emerging market players. Some key players are Medela LLC, Newell Brands, Ameda, Edgewell Personal Care, Koninklijke Philips N.V, Nextiles, willow innovations inc., Nuby, Lavie Mom, and Elvie. These key players hold the major share of the market through innovations, product launches, collaborations, acquisitions, and alliances. For instance, in March 2022, TensCare launched the Nouri Breast Pump. Also, in May 2022, Mylo Healthcare Private Limited launched a range of feeding solutions involving Mylo Essentials anti-colic baby bottles, anti-colic bottle nipples, and breast pumps, expanding its product portfolio.

Elvie

Overview:

Elvie was founded in 2013 by Tania Boler in U.K. Elvie is a leading company in the Breast-Feeding Devices market; in 2019, Elvie raised $42,000,000 series B round funding from IPGL, and in September 2021, Elvie topped up series C to $97,000,000 funding which was sponsored by the co-founders of Blume Equity, IPGL, Hiro Capital and Westerly.

Product Portfolio:

 The product portfolio of Elvie for Breast-Feeding Devices has Elvie Pumps: miniature, coin-sized Piezo pumps that make it smaller1, quieter2, and smarter3 than any other.

Key Development:

In October 2020, Elvie added a non-electric breast pump and cups to its growing Breast-Feeding Devices portfolio.

The global Breast-Feeding Devices market report would provide access to approximately 40+ market data tables, 45+ figures, and in the range of 200 (approximate) pages.