Bread Market Size
The Global Bread Market reached US$ 220.2 billion in 2022 and is projected to witness lucrative growth by reaching up to US$ 289.9 billion by 2030. The market is growing at a CAGR of 3.5% during the forecast period 2024-2031.
Bread is made by mixing wheat flour, water, and salt. This mixture is then shaped with or without yeast and cooked or baked. Wheat flour is mainly preferred for making bread but is also prepared with other grain flour like corn and rye. Wheat and bread have been the basic food of mankind for centuries. It has been a prominent food in large parts of the world, especially in Europe and North American regions.
Bread is one of the oldest human-made foods, having been of considerable importance since the discovery of agriculture, and plays an important role in both religious rituals and secular culture. To create the shape of the bread, the wheat mixture is leavened by naturally occurring microbes, chemicals, industrially produced yeast, or high-pressure aeration, which generates the gas bubbles that fluff up bread.
Market Summary
| Metrics | Details |
| CAGR | 3.5% |
| Size Available for Years | 2022-2031 |
| Forecast Period | 2024-2031 |
| Data Availability | Value (US$) |
| Segments Covered | Bread Type, Type of Bakeries, Distribution Channel, and Region |
| Regions Covered | North America, Europe, Asia-Pacific, South America, and Middle East & Africa |
| Largest Region | Europe |
| Report Insights Covered | Competitive Landscape Analysis, Company Profile Analysis, Market Size, Share, Growth, Demand, Recent Developments, Mergers and Acquisitions, New Product Launches, Growth Strategies, Revenue Analysis, Porter’s Analysis, Pricing Analysis, Regulatory Analysis, Supply-Chain Analysis and Other key Insights. |
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Market Dynamics
Growing Trend of Healthy Food Consumption is Driving the Bread Market
The trend of consuming healthy food is one of the major factors in the change in the sector. The increasing trend of eating healthy bread is brought by conscious consumers, legal practices for healthy eating, and written or visual media news, which have openly changed consumer behavior. Manufacturers are increasingly introducing new healthy foods with various features to make their portfolio more attractive.
According to TradeMap, An amount of 4,72,61,601 US$ has been deployed for the exporting of bread worldwide. It has been observed that globally, the consumption of ‘whole wheat bread,’ one of the bread varieties marketed for a healthy lifestyle, has surpassed the consumption of white bread recently in terms of growth rate. Another way producers are responding to this trend is by putting “superfood” seeds into their products, such as chia seeds. A recent study also found that about 47 percent of consumers are willing to pay a premium for bread with natural and healthy positioning attributes. Because of this mindset, cleaner-label types of bread making are given extra focus by manufacturers.
The Short Shelf Life of the Bread is One of the Major Restraint of the Bread Market
The short shelf life of bread can contribute to higher levels of food waste. When bread products reach their expiration date or become stale, consumers may discard them, leading to destruction. According to data from the Food and Agriculture Organization of the United Nations, approximately 1/3rd of global food production is lost or wasted yearly, and perishable food items like bread are among the most commonly wasted products.
The short shelf life of bread necessitates efficient and well-managed supply chains to ensure timely production, distribution, and delivery to retailers or consumers. Maintaining the freshness and quality of bread throughout the supply chain can be challenging, requiring close coordination between manufacturers, distributors, and retailers. Any disruptions or inefficiencies in the supply chain can impact the availability of fresh bread products and hinder market growth.
Market Segment Analysis
The Global Bread Market is segmented based on bread type, type of bakeries, distribution channel, and region.
Wrapped Loaves Segment is the Dominating Bread Type Segment, Due to Easy Availability
Wrapped loaves are pre-sliced and packaged, offering consumers convenience and ease of use. They eliminate the need for slicing bread at home and are readily available for consumption, making them a preferred choice for quick meals and sandwiches. Packaging wrapped loaves helps extend their shelf life by protecting the bread from external elements and moisture. This longer shelf life allows retailers to stock and sell these bread products for longer, reducing the risk of spoilage and waste.
Sliced bread in wrapped loaves provides consistent portion control, allowing consumers to manage serving sizes easily. This aspect can be particularly appealing to individuals who are conscious of their calorie intake or prefer uniform slices for sandwiches and toasting.
Source: DataM Intelligence Analysis (2023)
Market Geographical Share
Europe is the Dominating Region During the Forecast Period
Bread has been a staple food in many European countries for centuries. It has deep cultural and culinary roots and is consumed in daily meals. This cultural preference and long-standing tradition of bread consumption have contributed to a significant market share in Europe. Europe is known for its diverse and extensive bread varieties.
Each European country and region has its traditional bread recipes, reflecting unique flavors, ingredients, and baking techniques. This rich tradition and the availability of a wide range of bread options contribute to sustained demand and market dominance.
European countries often rank high in terms of bread consumption per capita. Countries like Germany, France, Italy, and the United Kingdom have historically shown actual bread consumption rates. The European bread industry mainly depends on large industrial plants for the supply of bread and is almost 60 percent of all supply channels. For instance, in the UK, the larger baking companies produce approximately 80 percent of the bread sold. In-store bakeries within supermarkets have almost 17 percent and high-street retail or craft bakers make the rest.
Source: DataM Intelligence Analysis (2023)
Bread Companies
The major global players include the Bread market are Grupo Bimbo S.A.B. de C.V., Flowers Foods Inc., Warburtons Ltd., Allied Bakeries, Hovis Ltd, Finsbury Food Group, The Yamazaki Baking Company Ltd., Aryzta AG, George Weston Limited, and H&S Family of Bakeries
COVID-19 Impact Analysis On Market
COVID Impact
The global overall economy in the year 2020, even if largely disrupted by Covid-19, has proven quite profitable for bakery providers serving the retail market for fresh bread. Pandemic-minded shoppers became more health-conscious and returned to bread with revived interest, seeking the comfort and assurance of trusted national and regional brands.
For example, according to IRI Chicago, fresh bread and rolls in the USA increased 11.6 percent, the strongest increment in recent memory. Group Bimbo leads the segment with about 11.6 percent increment and H&S Bakery experienced robust growth, up 23.0 percent.
According to industry experts, the greatest trend in retail bread during the 2020 pandemic was the expansion of the premium bread segment, focusing on adding rustic or artisan-style qualities to packaged bread items. After post-pandemic, bakeries are expected to identify strategies to maintain this momentum of healthy food as global consumers gradually ease back into pre-pandemic shopping and dietary patterns.
Russia-Ukraine War Impact
The invasion by Russia 24 has significantly impeded trade from Black Sea ports, increasing Chicago benchmark wheat prices globally by 40% and accelerating food inflation globally, which was already at its highest level in a decade.
According to Julie Marshall, a spokesperson for the World Food Program, supply disruptions from Russia and Ukraine, which together export 20% of the world's maize and 30% of the world's wheat, will weaken food security for millions of people, with the Middle East and North Africa being particularly vulnerable because they relied on imports.
Key Developments
- In November 2022, Intense mergers and acquisitions activity in bakery and snacks means consolidating the fragmented ingredients sector but lowering customer costs.
- In June 2021, Flowers Foods, Inc., declared that it had acquired the assets of Koffee Kup Bakery, Inc. (KKB) in Burlington, Vermont, from the court-appointed receiver of the assets.
- In February 2020, Grupo Bimbo S.A.B. de C.V., through its subsidiary Bimbo QSR, declared a joint venture with Food Town, the exclusive buns supplier and a franchisee of McDonald’s in Kazakhstan.
Why Purchase the Report ?
- To visualize the Global Bread Market segmentation based on bread type, type of bakeries, and distribution channel to understand key commercial assets and players.
- Identify commercial opportunities by analyzing trends and co-development.
- Excel data sheet with numerous bread market-level data points, all for segments.
- PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
- Product mapping available as Excel consisting of key products of all the major players.
The Global Bread Market Report Would Provide Approximately 69 Tables, 67 Figures And 102 Pages.
Target Audience 2024
- Manufacturers/ Buyers
- Industry Investors/Investment Bankers
- Research Professionals
- Emerging Companies
