Body Care and Personal Hygiene Market Overview
The Global Body Care and Personal Hygiene Market size reached USD 228.45 billion in 2022 and is projected to witness lucrative growth by reaching up to USD 450.56 billion by 2030. The market is growing at a CAGR of 11.9% during the forecast period 2023-2030. The global body care and personal hygiene market is a significant and diverse industry that encompasses a wide range of products designed to enhance personal grooming, cleanliness and well-being.
It includes products such as skincare, haircare, oral care, bath and shower products, deodorants, and more.
Asia-Pacific accounts for approximately 50% of the global market share and is expected to grow at the highest CAGR over the forecast period. Soaps, body washes, creams and lotions altogether account for more than 70% of the global product segmental share and among these products body washes are expected to dominate over the forecast period.
Body Care and Personal Hygiene Market Scope and Summary
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Metrics |
Details |
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CAGR |
11.9% |
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Size Available for Years |
2021-2030 |
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Forecast Period |
2023-2030 |
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Data Availability |
Value (USD ) |
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Segments Covered |
Type, Product, Distribution Channel and Region |
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Regions Covered |
North America, Europe, Asia-Pacific, South America and Middle East & Africa |
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Fastest Growing Region |
Asia-Pacific |
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Largest Region |
Asia-Pacific |
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Report Insights Covered |
Competitive Landscape Analysis, Company Profile Analysis, Market Size, Share, Growth, Demand, Recent Developments, Mergers and Acquisitions, New Product Launches, Growth Strategies, Revenue Analysis, Porter’s Analysis, Pricing Analysis, Regulatory Analysis, Supply-Chain Analysis and Other key Insights. |
Body Care and Personal Hygiene Market Dynamics and Trends
The Rising Innovation in Product Formulation
Innovation in product formulation is a key driver of growth in the global body care and personal hygiene market. Manufacturers are continually innovating and developing new and improved personal care and hygiene products that cater to different consumer needs and preferences. The use of advanced technologies and natural ingredients in the formulation of these products is helping to drive the market forward.
In addition, manufacturers are using advanced technologies to improve the efficacy and performance of personal care and hygiene products. For instance, advanced formulations of body lotions and creams can offer longer-lasting hydration, while advanced formulations of shampoos and conditioners can provide better cleansing and conditioning properties.
Availability of Counterfeit Products
The availability of counterfeit products is a major issue that hampers the growth of the global body care and personal hygiene market. Counterfeit products are imitation products that are designed to look like genuine products, but are of low quality and do not meet the same safety and efficacy standards. The presence of counterfeit products in the market can have several negative impacts on both consumers and legitimate manufacturers.
The widespread availability of counterfeit products can slow the growth of the global body care and personal hygiene market. Legitimate manufacturers may be hesitant to invest in product innovation or expansion if there is a risk of counterfeit products entering the market.
Body Care and Personal Hygiene Market Segment Analysis
The global body care and personal hygiene market is segmented based on type, product, distribution channel and region.
The Increasing Awareness and Concern Among Consumers About the Impact of Synthetic Chemicals and Harmful Ingredients in Personal Care Products Drives the Growth of the Organic Type Segment
The organic type segment has been a significant contributor to the growth of the global body care and personal hygiene market in recent years. Organic body care and personal hygiene products are made from natural ingredients that are grown without the use of harmful chemicals, pesticides, or synthetic fertilizers. The Organic type segment holds more than 60% of the global market and the inorganic type segment is expected to grow at the highest CAGR during the forecast period.
Additionally, the rise of e-commerce and online retail platforms has made it easier for consumers to access a wider range of organic personal care products. This has helped to increase the visibility and availability of organic products, contributing to the growth of the organic type segment in the market.
Source: DataM Intelligence Analysis (2023)
Body Care and Personal Hygiene Market Geographical Penetration
The Growing Population Generates the Higher Demand for These Products in the Region, Supports the Growth of the Asia-Pacific Market
The Asia-Pacific dominates the global body care and personal hygiene market in terms of both market share and growth rate. The region comprises countries such as China, Japan, India and South Korea, among others.
One of the key factors driving the growth of the body care and personal hygiene market in the Asia-Pacific is the rising population, particularly in countries such as India and China. The increasing population has led to a growing demand for personal care products, with consumers seeking products that cater to their specific needs and preferences.
As per the SOCIO-ECONOMIC CONTRIBUTION OF THE EUROPEAN COSMETICS INDUSTRY, the total produced cosmetic products was valued at USD 65.77 billion in 2020. Therefore, the higher production in the region contributes to the expansion of the Asia-Pacific body care and personal hygiene market.
Source: DataM Intelligence Analysis (2023)
Body Care and Personal Hygiene Companies and Competitive Landscape
The major global players include Unilever, Procter & Gamble, L'Oréal, Johnson & Johnson, Colgate-Palmolive, Reckitt Benckiser, Beiersdorf, Kao Corporation, Henkel AG & Co. KGaA and Estée Lauder Companies.
Key Developments
- On May 15, 2023, The all-natural beard and body butter products from KXNG Cosmetics, Miami, have been launched. The four smells used for the launch product are made using a blend of raw, unrefined, unbleached plant-based butter and organic essential oils.
- In December 2022, With the launch of Fem Ultra Care Sanitary Napkins, Dabur India made its entry into the market for women's personal hygiene products. The products are initially sold online and Only online sales of the product will increase Fem's market share in the personal care industry.
- In September 2022, Targeting the menstrual hygiene sector, sanitary napkin manufacturer Niine Private Limited intends to invest Rs 500 crore over the next five years. The company is expecting sales of its sanitary napkins of Rs 300 crore in FY 2023 after recently being selected for the Production Linked Incentive (PLI) Plan for Textile Industry sanctioned by the central government.
- In April 2022, The launch of Belviso's premium skin care product line in India was announced. The products would be offered under the Belviso brand name. The Belviso Vitamin C Serum, Belviso Multi-Acid Serum, Belviso Niacinamide Serum, Belviso Complete Nano Gel and Belviso Transformation Cream are among the first products to be released publicly. The products would also be offered in combo sets.
Why Purchase the Report?
- To visualize the global body care and personal hygiene- market segmentation based on type, product, distribution channel and region, as well as understand key commercial assets and players.
- Identify commercial opportunities by analyzing trends and co-development.
- Excel data sheet with numerous data points of body care and personal hygiene market-level with all segments.
- PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
- Product mapping available as Excel consisting of key products of all the major players.
The Global Body Care and Personal Hygiene Market Report Would Provide Approximately 61 Tables, 62 Figures and 170 Pages.
Target Audience 2023
- Manufacturers / Buyers
- Industry Investors/Investment Bankers
- Research Professionals
- Emerging Companies