Bluetooth LED Bulb Market Size, Share, Industry, Forecast and Outlook (2024-2031)

Global Bluetooth LED Bulb Market is segmented By Compatibility Type (Smartphones, Tablets, Laptops, Others), By Application (Residential, Commercial, Others), and by Region (North America, Latin America, Europe, Asia Pacific, Middle East, and Africa) – Share, Size, Outlook, and Opportunity Analysis, 2024-2031

Bluetooth LED Bulb Market Overview

Global Bluetooth LED Bulb Market is expected to grow at a CAGR of 9.31% during the forecast period (2024-2031).

Bluetooth LED bulb is an innovative technology that makes the use of intelligent lighting control systems to manage light and its color.

Due to its increasing cost competitiveness, this technology has begun to compete with a wide variety of lighting applications. Additionally, these bulbs can be operated through specially designed smartphone apps.

Bluetooth LED Bulb Market Summary

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Bluetooth LED Bulb Market Dynamics

• Growing adoption of smart lighting solutions for hospitality, office, and home are majorly driving the demand for Bluetooth LED bulbs across the globe.
• With the rising number of smartphone and tablet users, demand for smart LED bulbs controlled by Bluetooth connectivity is also driving.
• Other factors that are propelling the growth of the global Bluetooth LED bulb market include declining prices of LED bulbs and supportive government initiatives.
• For instance, in 2014, the Indian government launched a program to promote LED bulbs in Indian household's UJALA (Unnat Jyoti by Affordable LEDs for All) policy. Energy Efficiency Services Ltd. (EESL) A public sector company provided the LED bulbs to the consumers through purchasing LED bulbs in large quantities and reducing the cost incurred in the retail supply chain and further bringing down the final distribution price.
• As a result, the price of LED bulbs distributed under UJALA scheme came down to Rs. 70 compared to the earlier estimate of Rs 310 before 2014.
• One of the major factors restraining the growth of the Bluetooth LED bulb market is increasing competition from IOT and wi-fi-enabled LED bulbs.

Bluetooth LED Bulb Market Segmentation Analysis

• Global Bluetooth LED bulb market is segmented based on the compatibility type and application.
• Based on the compatibility type smartphone market is anticipated to have the largest market share owing to the rising use of Bluetooth Mesh technology which does not require any special wiring, hub, or electrical boards that is controlled via mobile applications.
• Smartphone apps such as the Sochi app can customize and save individual light settings, as well as memorize the movement and customization pattern for ease of use.
• In smartphones, easy mobility and rising use of Bluetooth-controlled lighting apps are other significant factors leading to the rising demand for smartphone-compatible bright Bluetooth LED bulbs.
• In terms of application, the Commercial segment is anticipated to exhibit the largest market share in the global Bluetooth LED bulb market. Within the commercial division, office spaces and hospitality are the significant users of Bluetooth LED bulb market, as they can control lighting systems when not in use, thus saving energy bills.
• Therefore they are upgrading to critical lighting solutions, by using smart LEDs solutions and connected lighting solutions, to receive an immediate payback on their investment through improved energy efficiency, light quality, and control.
• Industries and commercial spaces have already realized the long-term economic and environmental benefits of using smart lighting, thus reducing power bills and also their carbon footprint.
• When coupled with cloud computing, smart lighting systems provide facility managers the means to control energy usage across hundreds of buildings through a single tablet.
• For instance, in October 2017, US retail giant Target planned to roll out a customer engagement system using Bluetooth chips embedded in LED ceiling lights in nearly half of its stores by December 2017. As of 2019, Target has implemented its Bluetooth and VLC equipped lights which are now present in its over 300 million ft2 retail space in North America.

Bluetooth LED Bulb Market Geographical Share

• Asia-Pacific holds the largest market share of global Bluetooth LED bulb market owing to the falling LED prices in this region.
• As the region is currently experiencing a tremendous shift in lighting systems, where companies in this region have identified to adopt LED lights in industries and manufacturing plants over incandescent and CFL(Compact fluorescent lamps) owing to the improved efficiency of the LED lighting systems.
• China has been gradually reducing the sale of incandescent light bulb products over the last five years, ensuring that outdated technology is replaced by something more advanced and profitable in terms of energy utilization.
• In India, the government supported the plan of deploying cost-effective LEDs across the end-users has received a warm response. With the growing smart homes market in India, it is expected to increase the demand for Bluetooth LED bulbs in the Asia-Pacific region.
• For instance, as per the Domestic Efficient Lighting Programme (DELP), the Indian government has targeted to replace 77 crore incandescent bulbs in India with LEDs by 2019 leading to an expected reduction in installed load of 20,000 Megawatts (MW) with an annual energy savings of over 100 million kilowatts/hour (kwh) with a yearly decrease of USD 58 Million in electricity bills.

Bluetooth LED Bulb Companies and Competitive Landscape

• Global Bluetooth LED bulb market is fragmented with the presence of various international and domestic players. Some of the key players in the industry are General Electric, Syska LED Lightings, and OPPEL Lighting Co.
• Players in the global Bluetooth LED bulb market are facing intense competition within the industry players as companies are trying to innovate their existing products to cater to increasing demand from the consumers.
• For instance, in October 2018, General Electric announced that its smart LED bulbs series C had been integrated to work with Google Home devices via a Bluetooth connection, which will let the consumer control lightings through voice commands.

Key Takeaways:

• Bluetooth LED bulb is a smart new age technology that uses an intelligent lighting control process to control light.
• Asia-Pacific region is projected to exhibit the fastest growth over the forecast period, due to Government initiatives to encourage the adoption of energy-efficient lighting systems that drive the Bluetooth LED bulb market growth.
• Global Bluetooth LED bulb market is facing stiff competition with new startups companies introducing new innovative technologies to control a wide range of colors and intensity in the Bluetooth LED bulb market.