Barley Market Size, Share, Industry, Forecast and outlook (2024-2031)

Global Barley Market is Segmented By Type (Covered Barley, Hulled Barley, Hulless Barley, Barley Grits, Barley Flour, Pearl Barley, Others), By Grade (Feed Grade, Malt Grade, Food Grade), By Distribution Channel (Supermarkets and Hypermarkets, Departmental Stores, Specialty Stores, Online Stores), By Application (Food & Beverages, Pharmaceuticals, Animal Feed, Nutraceuticals, Others), By Region (North America, Europe, Asia Pacific, Middle East, and Africa) – Share, Size, Outlook, and Opportunity Analysis, 2024-2031.

Barley Market Overview

The Global Barley Market is estimated to reach at a CAGR of 4.5% during the forecast period  (2024-2031)

Barley (Hordeum vulgare) is a versatile cereal grain crop of the family member of grass, cultivated in temperate climates globally. It is primarily grown in countries, such as Russia, France, Germany, Ukraine, Australia, and others, and is among the most important crops by the farmers in these regions. It contains a high amount of maltose or malt sugar. The rise in its demand is especially owing to its application in both alcoholic and non-alcoholic beverages is a major driving factor of the global market. Growing health awareness, a rise in cardiovascular diseases, and its increasing use as an ingredient in food products are the other driving factors of the market.

Barley Market Summary

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Source: DataM Intelligence Analysis (2021)

Barley Market Trends

Due to rich source of various nutrients, there is an increasing demand for barley products

Barley is a cereal grain that can use in beverages, stews, bread and other dishes. As a whole grain, it provides fiber, vitamins, and minerals, which offer various health benefits. Barley is a source of various nutrients, including vitamin B, niacin, thiamin, and pyridoxine (vitamin B-6) and also holds beta-glucans, a type of fiber that rich source of various health benefits. The grain is multipurpose and has a slightly nutty flavor and chewy consistency that complements various dishes. It's also rich in various nutrients and packs of impressive health benefits, ranging from enhancing digestion, lowering cholesterol levels, weight loss and a healthier heart. In recent decades, richness of barley cultivars has risen by an annual rate of approximately 1%–2%, which is due to genetic breeding progress in terms of more productive cultivars, more efficient disease and insect control, improved fertilization schemes and improved agricultural production form such as harvest and storage in common.

Moreover, increasing demand has led to growth in exports of barley. An uptick in the demand for barley malt for the manufacture of alcoholic beverages is acting as a high-impact driver for the global barley market. This market is also propelled by the heightened demand for different kinds of convenience food products, emerging applications in the F&B industry, clean label trends, and escalating demand for natural ingredients. Thus, these factors have led to increased exports of barley across the globe from countries such as France, Russia, Australia, and Argentina. International sales from raw barley exports from all supplier countries totaled US$7.4 billion in 2020. Overall, the value of barley exports rose by an average 20.1% for all exporting countries since 2016 when barley shipments were valued at $6.2 billion. The 5 biggest exporters (France, Australia, Russia, Ukraine, Canada) generated 62.7% of all exported barley by value during 2020. Among the top exporters, the fastest-growing barley exporters since 2019 were: Sweden (up 85.8%), Hungary (up 71.6%), Germany (up 55.8%) and Czech Republic (up 36.8%).

On the other hand, insufficient information about uses of barley for pregnant women and allergic persons restrain its market. Barley is safe when taken by mouth during pregnancy in amounts of commonly found in foods. Barley sprouts are likely risky and should not be consumed in high quantities during pregnancy and there is insufficient solid knowledge to know if barley is safe to utilize when breastfeeding, and hence considered not to use on a safer side. Moreover, gluten in barley makes celiac disease worse. Consuming barley causes an allergic reaction insensitivity to other cereal grains, such as rye, wheat, oat, corn, rice and allergic response, which is also likely in people allergic to grass which restrains the market.

Barley Market Segmentation Analysis

Malt grade of barley is poised to dominate in the global barley market

Malt grade is poised to dominate in the global barley market owing to the excellent extraction feature, rich enzyme content, and low moisture grade. It is one of the most important ingredients in beers. It is used in different types of extracts and syrups that impart sweetness and flavor to other prepared food products and is used as an ingredient in bread starters. Malted barley is considered one of the good sources of protein, manganese, dietary fiber, and selenium. Increasing demand for malt-based beverages, mostly from developing regions, is poised to continue shortly, and is set to drive the demand in the global barley market during the forecast period 2021-2028.

Based on application, food and beverage segment is expected to grow with a CAGR of YY% during the forecast period. Barley offers versatile and functional properties and is available in various forms. Barley is extensively used for feed products across the globe. Manufacturers are launching products to add value to feeds. Barley is rich in beta-glucan and offers various health benefits. For instance, it helps in controlling glucose absorption, and reducing cholesterol. Increasing consumption of barley for its nutritional content and health benefits is a factor supporting the growth of this segment in the barley market.

Barley Market Geographical Share

Europe is expected to dominate the global barley market in the year 2020

Russian Federation is the top country by barley production in the world. As of 2020, barley production in Russian Federation was 20,629 thousand tonnes that accounts for 19.69% of the world's barley production. The top 5 countries (others are Australia, Canada, the United Kingdom, and Turkey) account for 57.84% of it.  Barley was consumed as an essential food source by population since Neolithic period, but today it is maximum utilized as animal fodder and beer manufacturing. In Polar Regions and mountainous regions where wheat can't be cultivated, barley is cultivated and used as a staple food product. Today, 65% of global barley production is used as animal fodder, 33% for malt beer, biodiesel and whiskey production and 2% is used in food industry. In Turkey, 90% of consumption is fodder, while remaining part is used in food and beer industry. The volume used in food industry is low, as amount used for beer industry is gradually growing. Turkey has a second-place after wheat in production and cultivated area. Production of Barley is in all regions of Turkey, but Central Anatolian region such as Konya, Eskisehir, Ankara and Kirsehir and Southeastern Anatolia such as Sanliurfa, Diyarbakir and Mardin are two major regions for barley production.

On the hand, North America is expected to hold market revenue share of YY% in the year 2020, owing to high consumption of beer and whiskey and presence of high disposable income. All the major industry players are located in the region making it a hub for overall barley market. Moreover, growing economies are witnessing high adoption rate of barley in food and beverage industry. This factor is a plus point contributing to the expansion of barley market in the coming years.

Source: DataM Intelligence Analysis (2021)

Barley Market Companies and Competitive Landscape

The global market is highly competitive in nature owing to presence of a large number of players. Some of the key players operating in the global market are Louis Dreyfus Company, ADM, Cargill, Incorporated, Ingredion Inc., Ingredion, IREKS GmbH, Muntons plc, Briess Malt & Ingredients, Rahr Corporation, and Grain Millers, Inc. among others. Product launches, mergers and acquisitions, joint ventures, and geographical expansions are key strategies adopted by players in the barley market. For instance, in January 2021, EverGrain, a sustainable ingredient company, introduced protein and fiber barley-based ingredients for food and beverages. EverGrain utilizes saved grain from brewing to transform the circularly sourced barley into nutrient-rich ingredients. In March 2021, Belgium-based beverage company Anheuser-Busch InBev (AB InBev) has launched a new sustainable packaging design for its world-famous Corona beer brand. The design uses leftover barley straw from farmers’ harvests to create a paper board for producing packaging.

COVID-19 Impact: Pandemic had a negative impact on global barley market

Many governments put lockdown to stop the spread of coronavirus globally, negatively impacting many industries, including barley consumption, commonly used in animal feed, alcoholic beverages and others. Governments complete ban on sales of alcoholic beverages during first two phases of lockdown, due to World Health Organization (WHO) linking alcohol consumption with weak immunity makes people more inclined to deadly COVID-19; decision has affected stores and manufacturers. The cut in the supply of non-essential items like alcohol during the covid times had majorly impacted the market for barley. While this is distressing for industry, it has knock-on effects on ancillary segments, especially farmers and the whole supply chain ecosystem with barley malt suppliers and logistics partners, leading to a loss in income, jobs, and overall economy. Food and beverage producers depend on supply of raw materials from domestic and global suppliers. Like many governments, limited movement of goods across countries and locally, producers had to suspend production due to a lack of raw materials. Also, restrictions on non-essential goods and fear of infection through manufacturing facilities are devoted to decline. The ongoing COVID-19 pandemic compelled the companies to rethink their strategies in the process of manufacturing food and beverage products such as alcoholic beverages with barley.  However, with re-operation of these industries has led to growth in the demand as well as the demand for barley as agricultural produce.

Why Purchase the Report?

• Understand the current market scenario and viability of global barley over the forecast period
• Visualize the composition of the global barley market in terms of type, application and grade to identify major players, growth potential, and market strategies
• Identify the key regulations prevailing in the market and understand their impact on the market over the forecast period
• Understand the key business factors such as market competition, product pricing, new product developments, and patent filings pertaining in the market

What we offer?

• PDF report with the most relevant analysis cogently put together after exhaustive qualitative interviews and in-depth market study
• Excel data sheet with valuable data points of the global barley market – Regional and Country level segmentation
• Product mapping in excel for the key products of all major market players
• Market share analysis covering business revenues ($) and revenue share (%) of key market players

The global barley market report would provide an access to approximately 45 market data tables, 45 figures and 180 pages

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