Baby Apparel Market Size, Share, Industry, Forecast and Outlook (2024-2031)

Global Baby Apparel Market is Segemented  By Type (Bottom wear, Top wear, Others), By Material (Cotton, Wool, Others),  By Application( Baby Boy, Baby Girl), By Distribution Channel(Online, Offline), By End-User(Hospitals, ASCs, Clinics and Others),  By Region (North America, South America, Europe, Asia Pacific, Middle East & Africa) – Share, Size, Outlook, and Opportunity Analysis, 2024-2031

Report Overview

The global baby apparel market is estimated to reach at a high CAGR during the forecast period 2024-2031.

Baby apparel are clothing especially designed for infants and toddlers. They are highly comfortable, convenient, and safe for the infant and generally made of cotton, wool, and silk. The manufacturers create the different types of outerwear, underwear, nightwear, socks and tights in various styles for the attractive look. Growing demand for trendy and stylish baby wears and penetration of the e-commerce industry are the major factors driving the market growth. The baby apparel industry has been strongly influenced by rising social media influence and shifting fashion trends. Parents in today's world are concerned about their children's clothing choices, which is driving up demand for fashionable clothing.

Baby Apparel Market Scope

For more Insights - Request Free Sample

Baby Apparel Market Dynamics

Increasing birth rate to drive the market growth

The ever-growing rise in new born children is the primary factor for the growth of baby apparel market, assisted by the rising awareness towards importance of these specialty clothing in child health. Also, macro-economic factors such as increasing income levels, spending towards child healthcare, awareness campaigns led by government and non-profit healthcare bodies are resulting in increased adoption of baby apparel from parents. Reduced infant mortality rates have come from advancements in medical technology, which has boosted product consumption. According to the United Nations Secretariat's Department of Economic and Social Affairs' study, 'World Mortality 2019,' the infant mortality rate has fallen by 54% from 1994 to 2019, falling to roughly around 61 fatalities per 1,000 live births in 1994 to around 28 deaths per 1,000 live births in 2019. Similarly, treatments such as in-vitro fertilization and surrogacy have assisted parents in overcoming infertility issues, resulting in an increase in the number of newborns, which has a favorable impact on market growth. Furthermore, compared to teenagers, newborns up to the age of 24 months outgrow their sizes quickly, resulting in frequent clothing purchases. Moreover, the expansion of the market will be accelerated by increased access to apparel and accessories, as well as the development of retail stores in emerging economies. For example, in March 2019, PT Matahari Department Store Tbk announced a partnership with OVS, one of the most well-known Italian clothing brands that also sells baby clothes. Matahari stores will become the official distributor for OVS products in Indonesia as a result of this partnership, broadening the company's product offering.

Baby Apparel Market Segmentation

Top wear will be the fastest growing segment during the forecast period

Top wear includes tops/shirts and bodysuits among others. This segment held market revenue share of XX% in the year 2020. Top wear, such as bodysuits, is a practical option for parents in terms of diaper coverage and allows them to change their child's diaper easily. Similarly, these types of garments are comfortable for babies and can be worn as an outside outfit. Baby girls are more likely to wear dresses/frocks, resulting in a higher demand for tops. Furthermore, a large range of vests and jackets as winter clothing adds to the top wear segment's growth. Key players are launching various products under this segment, which is further expected to drive the market growth. For instance, Loulou LOLLIPOP introduced their Fall 2020 Baby Apparel line in October 2020. Eco-Soft Technology and eco-friendly materials have been used to make the bodysuits.

Cotton baby apparel is predicted to increase at a CAGR of XX percent during the forecast period, owing to its natural softness, which is generally preferred for kids’ clothes. The skin of a newborn is delicate and sensitive to external factors, and because baby clothing comes into direct touch with the skin, it must be made of soft materials. According to the Cotton Council International and Cotton Incorporated's 2019 Global Childrenswear Study, approximately 85% of respondents indicated cotton clothing is a comfortable item of clothing for their children. In March 2021, Australian baby apparel brand Tiny Twig, launched its finest quality premium baby wear in the Indian market through their flagship store in Hyderabad.

Global Baby Apparel Market Geographical Share

North America is expected to dominate the global baby apparel market in the year 2020

The United States is expected to dominate the North America baby apparel market in the year 2020. Higher spending on baby products in the United States is projected to support market size in the region. For instance, as per OfferUp 2020 Recommerce Report-Parents & Kids, in the U.S., retail spending on baby and kid’s products increased from USD 62,026.8 million in 2014 to USD 72,616.9 million in 2019. Additionally, higher consumption of premium and designer kids wear in the country is expected to aid in greater revenue generation. Major retailers in the United States, such as Carter's, Inc. and Gerber Childrenswear LLC, are expanding their retail store penetration to meet rising demand for baby apparel. For example, Carter's, Inc., one of the top designers and marketers of children's clothing, had over 1,000 official stores in North America and over 17,000 wholesalers in the United States as of 2018.

The baby apparel market in Asia Pacific held market revenue share of XX% in the year 2020. A rise in the number of newborns in the region is expected to boost product sales in China, India, and Southeast Asia. China is expected to become one of the largest markets for baby apparel in the forecast period, after the elimination of a single-child policy that currently permits a couple to have two children. According to Cotton Council International's IND –TEXPO 2019 presentation, apparel consumption in China and India is predicted to grow by 116 percent and 148 percent, respectively, from 2016 to 2030. The growing middle-class population, combined with the rising level of living in the region, is likely to boost the market for baby products even more.

Baby Apparel Companies and Competitive Landscape

The baby apparel market is fragmented, due to which the competition between players is expected to increase. Key manufacturers in the market are adopting various strategies such as acquisition and mergers to increase market share. For instance, in April 2019, The Children's Place acquired the assets of Gymboree and Crazy 8, both of which offer kids clothes. The Childrenplace's product portfolio is likely to grow as a result of this. Similarly, players are releasing new product lines in order to attract more customers. For example, H&M launched their Kidswear capsule collection based on the popular Harry Potter film series in August 2020. Tops, sweatshirts, trousers, skirts, and bodies, among other items, are included in the collection for babies. Gymboree Group Inc. acquired Janie and Jack, a children's fashion company, to Gap Inc. in March 2019. Gap's children's wear product portfolio is likely to grow as a result of this.

COVID-19 Impact:

Negative impact on the baby apparel market

The pandemic had a negative impact on the global baby apparel market, with sales revenue declined by as much as 10% in first half of 2020. The restrictions imposed on travel and outdoor activities led to lower sales of kids’ apparel. The income levels of population declined and the young parents are prioritizing child care products over traditional apparels. Also, the market witnessed severe supply chain disruptions and unavailability issues owing to restrictions on transportation. Temporary store closures, for instance, decreased overall sales revenue at The Children's Place Inc., one of the leading kids apparel companies, according to Q2 2020 statistics. The Children's Place had to close around 98 of its 102 stores in the first half of fiscal 2020. However, due to a shift in consumer preferences towards online shopping, the company had a 118.2 percent rise in digital sales in Q2 2020. Furthermore, governments' strict lockdown regulations, along with social distancing norms, have hampered celebrations such as baby showers and naming rituals. Cancellations of such events have reduced product demand, limiting market expansion. However, retailers are operating in the majority of countries while taking all essential safety procedures, which is expected to improve product sales in the near future.