Aromatherapy Market Demand, Size, Opportunities, Competitive Analysis and Forecast 2024-2031

Global Aromatherapy Market is segmented By Product Type (Consumables, Equipment, Others), By Mode of Delivery (Topical Application, Aerial Diffusion, Direct Inhalation), By Application (Relaxation, Skin & Hair Care, Pain Management, Cold & Cough, Insomnia, Scar Management, Others), By End-User (Home Use, Spa & Wellness Centres, Hospitals & Clinics, Yoga & Meditation Centres), and By Region (North America, South America, Europe, Asia Pacific, Middle East, and Africa) – Share, Size, Outlook, and Opportunity Analysis, 2024-2031

Aromatherapy Market Overview

Global Aromatherapy by DataM Intelligence estimates the market to grow at a CAGR of 11.9% during the forecast period 2024-2031.

Aromatherapy is an alternative medicine therapy used to treat disorders like skin-related problems, pain management, insomnia, cardiovascular and respiratory disorders, digestion problems, cold and cough, immune system functioning, anxiety, and wound healing. Aromatherapy uses aromatic oils and other aroma compounds for improving psychological or physical well-being. Essential oils are extracted from plants and are processed naturally to form organic products. These products are non-toxic and safe for inhalation and have the potential to be natural cleansers and an antibacterial remedy when ingested.

Therapeutic grade essential oils positively impact the overall wellness of the patient. For instance, rosemary oil can cure a person suffering from both headache and cold and cough, if inhaled. In addition, it is good for skin and hair if used topically. According to the National Center for Biotechnology Information (NCBI), a clinical trial was conducted on 50 patients suffering from second-and third-degree burns in 2016, to study the effects of inhaling aromatherapy products. The result showed that aromatherapy can be used as a complementary therapy for pain relief amongst burn patients.

Aromatherapy Market Summary

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Aromatherapy Market Dynamics

Drivers:

• The market is driven by the increase in adoption of essential oils as therapeutic agents for treating various diseases, growing use of aromatherapy at home, increasing consumer preference toward natural products, and growth in lifestyle diseases.

• According to Plastic and Aesthetic Research, burns cause one million accidents every year in Brazil. Aromatherapy has proved to be highly effective in burn pain. Pharmaceuticals have various adverse effects and thus people are leaning towards naturally developed products. Bacteria and viruses do not develop resistance to natural substances, the way they do in case of synthetic drugs. Furthermore, pharmaceuticals might damage healthy cells along with the diseased ones, for instance, in the case of cancer therapy.

• Thus, extensive research is being carried out to study the benefits of essential oils in the management of brain cancer due to the fact that the molecular size of many drugs is large, which makes them ineffective as a treatment solution. On the other hand, essential oils have tiny sized molecules that work effectively without harming the brain. Thus, these products, as naturally processed medicine have immense potential in treating chronic diseases without damaging the surrounding tissues.

Restraints:

• The market restraints include stringent regulations, lack of proper guidelines and lack of medical evidence supporting aromatherapy as therapeutics.

• Market players need to mention indications, for example, whether the particular essential oil falls under therapeutic grade or cosmetic grade and what dosage is suitable. For instance, Cineole essential oil is poisonous above the recommended dose and an overdose can cause symptoms such as epigastric burning, nausea, vomiting, dizziness, muscular weakness, rapid heartbeat, and feeling of suffocation.

Aromatherapy Market Segmentation Analysis

• The global aromatherapy market can be segmented by product type as Consumables and Equipment. Consumables are further segmented as Essential Oils and Carrier Oils; Equipment is further segmented as Ultrasonic, Nebulizing, Evaporative, and Heat. By mode of delivery the market is segmented into Topical Application, Aerial Diffusion and Direct Inhalation, by application as Relaxation, Skin & Hair Care, Pain Management, Cold & Cough, Insomnia, Scar Management and Others and by end-users as Home Use, Spa & Wellness centres, Hospitals & Clinics and Yoga & Meditation centres.

• On the basis of product type, consumables are expected to hold a prominent share during the period of forecast. Essential oils have extensive application in cosmetics, home care, and wellness owing to their nontoxic nature. Essential oils have demand in hospitality sector for diffusers and room fresheners. They are used in cosmetics to improve product value and sensory appeal. Essential oil is believed to firm up the skin, promote elasticity, treat acne, dermatitis, and stretch marks.

• They also contribute to improving quality of hair, nails, and skin, boosting their appeal among women and female teenage consumers. Lemon oil, a type of essential oil is an effective cleansing agent. Similarly, Eucalyptus oil helps in sinus, bronchitis, coughs and respiratory infections. It has wide applications in pharmaceutical products like cough drops, lozenges, ointments and liniments. It also finds application in dental products like toothpaste, mouthwashes along with perfumes and cosmetics like shampoos, face wash and scrubs.

• On the basis of end-user, home use segment is expected to dominate the market owing to the high usage of the products for therapeutic purposes in a home care setting. Increased usage of aromatherapy for various applications such as relaxation and for treatment of insomnia in homecare settings is a key factor that can be attributed to the growth.

Global Aromatherapy Market Geographical Share

• Geographically, the global aromatherapy market is divided into North America, Europe, South America, Asia-Pacific, and the Middle East and Africa.

• In 2018, North America led the market due to the presence of the majority of key players in the US like doTERRA International, Young Living Essential Oils, and Frontier Natural Products Co-op. These companies have an extensive product portfolio in the field of aromatherapy. An increase in per capita disposable income is one of the factors boosting the growth of the market. According to the U.S. Bureau of Labour Statistics (BLS), there has been an increase in the personal disposable income of the U.S. population. It increased from $11,394 billion in 2006 to $15,929 billion in 2016 and is expected to reach $24,174.5 billion by 2024.

• Europe accounted for the second-largest market share in 2018 due to the second-highest per capita disposable income in the world and the presence of large hospitals. According to the Organization for Economic Co-operation and Development (OECD), the household disposable incomes annual growth rates in Germany and Denmark increased from 1.57% and 1.18% in 2014 to 2.53% and 2.80% in 2016, respectively. Thus, with the increase in household disposable income, the purchasing power of people has increased, leading to their inclination towards experiencing aromatherapy services in spas and salons for treating various health conditions such as anxiety, insomnia, pain, inflammation, and stress.

Aromatherapy Market Companies

Some of the key players in the market are dōTERRA, Edens Garden, Young Living Essential Oils, Frontier Natural Products Co-op, Rocky Mountain Oils, Plant Therapy Essential Oils, FLORIHANA, Thann-Oryza Co., Ltd., Mountain Rose Herbs, G Baldwin & Co., Ouwave Aroma Tech Co., Ltd. and Biolandes.