Anti-Counterfeit Packaging Market Size, Share, Industry, Forecast and outlook (2024-2031)

Global Anti-Counterfeit Packaging Market is Segmented By End-Use (Food & Beverage, Cosmetics & Personal Care, Pharmaceuticals, Electrical & Electronics, Apparel & Footwear, Others), By Region (North America, Latin America, Europe, Asia Pacific, Middle East, and Africa) – Share, Size, Outlook, and Opportunity Analysis,  2023 - 2030

Anti-Counterfeit Packaging Market Overview

[180 pages] Report on Global Anti-Counterfeit Packaging by DataM Intelligence estimates the market to grow at a CAGR of 13.9% during the forecast period 2023-2030. Anti-Counterfeit Packaging usage in Food and Pharmaceuticals products is on the rise. Demand from Pharmaceutical Industry in Asia Pacific is booming. The competitive rivalry intensifies with AlpVision, AR Packaging, Colbert Packaging and others operating in the market.

Anti-counterfeit packaging is the process of assigning secure packaging to the product in order to prevent counterfeiting or infringement. Counterfeit goods include clothing, medications, jewelry, cigarettes, electronic equipment, and parts, among others. To prevent counterfeit goods, secure packaging is important. Worldwide, the demand for counterfeit products is rising, and businesses have to work harder than ever to battle this threat. Counterfeiting is a major concern in many business sectors, with the pharmaceutical industry most at risk because of the illicit and fake substances used in counterfeit medicines. Anti-counterfeit packaging solutions involve holograms, forensic techniques, 2-D barcodes, visible or overt features, radio frequency identification (RIF), hidden or covert markers, and serialization coupled with track trace solutions are protecting consumers from counterfeit products. Food and pharmaceutical firms are also taking action against counterfeiting packaging to discourage imitation and confirm the products' safety. Furthermore, counterfeiting leads to decreased profitability and the affected company's loss of market equity.

Anti-Counterfeit Packaging Market Scope and Summary

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Source: DataM Intelligence Analysis (2021)

Anti-Counterfeit Packaging Market Trends and Dynamics

The global anti-counterfeit packaging market is majorly driven by a sudden shoot in the manufacturing activities owing to a spurt in demand in pharmaceutical, healthcare and food & beverages sectors across the globe. The growing digitalization of anti-counterfeiting solutions has led to an influx of counterfeit products, thus driving the market's growth in recent times.

Sudden shoot in the manufacturing activities owing to a spurt in demand in pharmaceutical, healthcare and food & beverages sectors across the globe

The rapidly emerging manufacturing technologies of today, including artificial intelligence, advanced robotics and the "Internet of Things," also referred to as "Industry 4.0" technologies, are poised to reshape the global manufacturing environment, with profound implications for the traditional role of manufacturing in the structural change, growth, and job development of economies. Thus globally, the anti-counterfeit packaging industry has seen a large escalation in size due to a spurt in manufacturing operations. In the healthcare, pharmaceutical and food & beverage markets, a spurt in demand has led to an explosion of counterfeit goods, which are the main drivers and influencers of the booming anti-counterfeit packaging industry. Furthermore, growth in e-commerce industries has significantly improved the penetration of counterfeit products such as shoes, sporting goods, fashion apparel. Moreover, some brands also complain of falsely selling fake goods under original brand names against e-commerce firms. For example, Amway, Modicare, and Oriflame protested in 2019 about the illegal selling of their goods on some of the leading e-commerce sites, such as Amazon, Flipkart, Healthkart, Snapdeal, and 1MG. Such cases increase the demand for anti-counterfeit packaging across different parts of the world.

For instance, in February 2019, 3M announced the news of its technology acquisition for the M*Model business. M*Model's technology business provides cloud-based, conversational artificial intelligence-powered systems to expand 3M's Health Information Systems business.

The growing digitalization of anti-counterfeiting solutions has led to an influx of counterfeit products, thus driving the market's growth in recent times.

In favor of digital anti-counterfeiting kits, a significant argument is that smartphones can be tapped to allow consumer-usable solutions. For instance, Quick-response (QR) codes boast the convenience of scanning without the need to download any app. As most consumers are equipped with smartphones, they are familiar with the scanning process and can verify individual product authentication convincingly. Brands are motivated by digital tools to combat counterfeiters to ensure product authenticity and protect their supply chain. With each day, the need and importance for anti-counterfeiting solutions are increasing, and trends are expected to continue in the future.

In this scenario, the 'go-to solution' for thwarting economic harm, health threats, online fraud, and a spate of other crimes have been digital anti-counterfeiting packaging solutions. Globally, the counterfeiting of fragile goods is discouraged by various kinds of anti-counterfeit packaging, both subtle and overt. Thus they save lives and economic welfare directly and indirectly, which leads to the upsurge in the market share of anti-counterfeit packaging in recent times.

For instance, in January 2021, NeuroTags came up with foolproof anti-counterfeiting solutions and created powerful digital channels of contact between brands and their customers. The company’s Advanced Warranty Solution turns physical warranty cards into a digital platform where consumers can search the QR code on their devices and get their warranty cards. Consumers do not need to keep the actual warranty card/invoice so that brands get customer data.

Anti-counterfeit packaging is most effective with the incorporation of digital technology, which leads to uplift the cost of overall solution coupled with the requirement of strict confidentiality as a simple leak makes this process completely ineffective, thus termed as the major challenges hurdling the growth of the market.

These anti-counterfeiting technologies require dedicated, more or less complex authentication devices, which may sometimes require authentication to destroy the product/packaging. A return of the product for analysis may also require authentication. In general, these anti-counterfeiting technologies can be reproduced more easily by counterfeiters because they are perceptible. But this depends on the level of the anti-counterfeiting solution's popularisation. The older it is, and the more widely distributed industrial production equipment is used, the more likely it is counterfeit. Anti-counterfeit packaging is seen as more effective with digitalization and needs digital training; thus, such advancements in features to achieve more secure solutions add to the solution's cost and complexity, thus acting as a major hurdle for the growth of the market.

COVID-19 Impact Analysis on Anti-Counterfeit Packaging Market

As estimated by the United Nations Conference on Trade and Development (UNCTAD), due to the decline in the manufacturing sector coupled with the factory shutdown, the COVID-19 outbreak could cause global FDI to shrink by 5 percent -15 percent. The adverse effects of COVID-19 on FDI investments in the oil, automotive, and airline industries are expected to be high. The research on the global manufacturing industry effect of COVID-19 is divided into vehicles, food & beverage, chemicals, machinery, electrical and electronics, pharmaceutical and medical devices, and others. Thus, a decline in manufacturing activities has severely affected the anti-counterfeit packaging market's growth, particularly in 2020, owing to distribution in supply chain management and shut of various manufacturing units across different sectors of the globe.

Anti-Counterfeit Packaging Market Segmentation Analysis

The global anti-counterfeit packaging market is segmented based on technology, end-user and region.

Holographic technology is independent of databases; this visual protection solution is easy to use and identify, ranking high on the list of conventional anti-counterfeiting solutions compared to its competitors.

In terms of technology, the global anti-counterfeit packaging market is segmented into holograms, 2-D barcodes, forensic techniques, visible or overt features, radio frequency identification (RIF), hidden or covert markers, and serialization. Out of the mentioned technology types, holograms are more likely to build the largest market share in the coming future as compared to competitors' segments. Holograms are the most popular among all, as holographic technology is independent of databases or anything else, ranking high on the list of conventional anti-counterfeiting solutions. Users find this visual protection solution easy to use and identify. However, cheap holograms that can be easily imitated are flooding the marketplace. Holography is well-known for its ability to generate striking three-dimensional images that are difficult to achieve with conventional photography. A significant advantage of this process is that under white light, they can be reformed. Holograms are generated by either an angular image or laser technology from the interference patterns obtained by contacting laser beams. Holograms are now widely available in various formats, such as holographic shrink sleeves, holographic induction cap seals, aluminum foil blister packaging, visible tamper labels based on polyester, and holographic hot stamping foil. But it is still reported that, despite the presence of holograms, more than half of the sales of the artesunate drug are forged in South East Asia.

Source: DataM Intelligence Analysis (2021)

Global Anti-Counterfeit Packaging Market Geographical Share

Rising counterfeit practices in all major end-user sectors, coupled with increasing consumer awareness of fake products, which has led to more awareness of product-related information before actual consumer consumption in this Asia-Pacific region

Asia-Pacific region is dominating the global anti-counterfeit packaging market accounted for the largest market share due to rising counterfeit practices in all major end-user sectors, coupled with increasing consumer awareness of fake products led to more awareness of product-related information before actual consumer consumption in this region. The demand for pharmaceutical packaging in China is expected to show significant growth due to several pharmaceutical product manufacturers in the region. Besides, the market is expected to register high growth due to the increasing adoption of such product security technologies by manufacturers in China, thus increasing the demand for anti-counterfeit packaging in recent times.

In terms of growth in the anti-counterfeit packaging market, North America and Europe are expected to show moderate growth due to the increasing focus of manufacturers on developing sustainable anti-counterfeit packaging options to avoid business losses maintain the genuineness of the product on the market in this region. For instance, Feb 2019 - Zebra Technologies Corporation has announced the acquisition of Temptime Corporation, a privately held temperature monitoring and mission-critical applications company in the healthcare industry. 

Source: DataM Intelligence Analysis (2021)

Anti-Counterfeit Packaging Companies and Competitive Landscape

The anti-counterfeit packaging market is highly competitive with the presence of local as well as global companies. Some of the key players contributing to the market's growth include Avery Dennison Corporation, 3M, DuPont, AlpVision, SICPA HOLDING SA, Cypheme, Savi Technology, CCL Industries, Systech, Authentix Inc, TraceLink, and among others.

The major players are adopting several growth strategies such as product launches, acquisitions, and collaborations, contributing to the global anti-counterfeit packaging market. Key players are favoring acquisition as the growth strategy to build revenue for their business.

• For instance, In March 2020, CCL Industries Inc. announced the news to acquire Flexpol sp. z.o.o. (Flexpol), which currently trades as Innovia Poland. This acquisition is projected to enhance the company's existing capabilities to serve the label industry in the European region.

Systech

Overview: The company came into the market in 1985 and today becomes the leading manufacturer in serialization, track and trace and brand protection solutions. The business has grown from headquarters in Princeton, NJ, to offices worldwide, as has the company's R&D, which has contributed to many technology patents and, in turn, groundbreaking world-class products.

Product Portfolio: The company has a product portfolio of anti-counterfeit packaging that includes:

• UniSeries: The industry’s leading software suite for serialization is UniSeries. With UniSeries, to satisfy your worldwide regulations, a customer gets a versatile, quick and tested serialization platform. The UniSeries is cost-effective, agnostic and comprehensive equipment. It is built on a proprietary software framework that provides manufacturers with the ability to adapt without lengthy rework and revalidation to new regulations.

Key Development:

• In April 2020, Systech, the digital brand security pioneer, announced it is offering its anti-counterfeiting software solution, the Systech Brand Protection Suite, to manufacturers and distributors of personal protective equipment (PPE) to help protect healthcare professionals. Personal protective equipment is equipment worn to reduce exposure to a range of hazards, usually referred to as 'PPE.'

Why Purchase the Report?

• Visualize the anti-counterfeit packaging market segmentation by technology, end-user and highlight key commercial assets and players.
• Identify commercial opportunities in the anti-counterfeit packaging market by analyzing trends and co-development deals.
• Excel data sheet with thousands of data points of anti-counterfeit packaging market-level 4/5 segmentation.
• PDF report with the most relevant analysis cogently put together after exhaustive qualitative interviews and in-depth market study.
• Product mapping in excel for the key product of all major market players

The global anti-counterfeit packaging market report would provide access to an approx: 53 market data tables, 50 figures, and 180 pages.

Target Audience 2022

• Service Providers/ Buyers
• Industry Investors/Investment Bankers
• Education & Research Institutes
• Research Professionals
• Emerging Companies
• Manufacturers
• Distributors
• Supply chain companies

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