E-cigarettes, also known as electronic cigarettes or vapes, are battery-operated devices that heat a liquid (often containing nicotine, flavorings, and other chemicals) to create an aerosol, that users inhale. Introduced as a safer alternative to traditional tobacco smoking, e-cigarettes have gained popularity for their perceived lower health risks and variety of flavors. However, their safety and long-term health effects remain a topic of ongoing research and debate. While e-cigarettes have helped some smokers reduce or quit smoking, concerns about their appeal to youth and potential for addiction have led to increased regulatory scrutiny and public health campaigns aimed at curbing their use.
The global e-cigarette market is projected to grow at a compound annual growth rate (CAGR) of 9% until 2031. This growth is driven by increasing health awareness, a surge in the number of vape shops and stores, and the adoption of advanced technology devices. North America leads the market due to the rising demand among smokers in high and middle-class families. Recent trends show a heightened interest in e-cigarettes as a perceived healthier alternative to traditional smoking. The market dynamics are influenced by these factors, alongside comprehensive supply chain analysis and company profiles that reflect the evolving industry landscape.
Top 10 E-Cigarettes Manufacturers in the Global Market:
Japan Tobacco Inc.:
The JT Group is a leading international tobacco company, selling products in over 130 countries. Their well-known brands include Winston, Camel, MEVIUS, and LD. In addition to tobacco, the company is active in the pharmaceutical and processed food sectors, aiming to establish these areas as foundations for future profit and sustainable growth. Japan Tobacco International (JTI), the international tobacco and vaping division of Japan Tobacco Inc., distributes its products globally. By the end of 2020, JTI's reduced-risk products were available in 27 countries, offering six tobacco vapor products (T-Vapor) and five types of e-cigarettes (E-Vapor). In the E-Vapor market, JTI operates in both the open-tank and closed-tank segments with the Logic brand and is also present in the nicotine pouch market with the Nordic Spirit brand.
Imperial Brands PLC:
Imperial Brands plc, formerly known as Imperial Tobacco Group plc, is a British multinational tobacco company and the fourth largest international tobacco company globally, operating in 120 markets. Their core business revolves around an extensive portfolio of cigarettes, fine cut tobacco, and other tobacco products. Imperial Brands' products are sold worldwide, including a significant presence in the USA through their ITG Brands division. The company's primary brands include Davidoff, Gauloises Blondes, JPS, West, Fine, News, Winston, Bastos, Lambert & Butler, and Parker & Simpson (cigarettes); Drum and Golden Virginia (roll-your-own tobacco); skruf (Swedish-style snus); and Rizla (cigarette papers and filters). Their e-cigarette brand is Blu, and their heated tobacco product is Pulze.
Njoy, LLC:
NJOY is an independent American company that manufactures and distributes electronic cigarettes and vaping products. In 2017, NJOY acquired the assets of NJOY, Inc., one of the pioneering companies in the e-cigarette market. As one of the largest independent vaping companies in the U.S., NJOY is at the forefront of the movement against combustible cigarettes. Their leading products include the DAILY, LOOP, and ACE. With a mission to "Make Smoking History," NJOY offers a range of e-cigarettes and vaping devices designed for adult smokers seeking alternatives. NJOY also holds a contract with the National Institute of Drug Abuse (NIDA) to provide a standard research electronic cigarette for independent, government-funded clinical studies, a project with significant potential in the United States and globally.
Fin Branding Group, LLC:
FIN Branding Group, LLC offers the leading brand of electronic cigarettes, FIN, available in various types, including disposable and rechargeable options. FIN e-cigarettes can be purchased online and at retail locations nationwide, with all products made from high-quality materials and manufacturing processes. Committed to the highest quality standards, FIN ensures excellence in sourcing, manufacturing, marketing, and distribution, responsibly providing a dependable smoking experience. The company firmly believes that e-cigarettes offer a reliable, economical, and convenient alternative to traditional cigarettes.
Eleaf Group:
Founded in Shenzhen in 2011, Eleaf quickly rose to prominence as a world-renowned e-cigarette brand. Known for its innovative technologies and products, Eleaf consistently meets the demands of fast-growing markets. Their commitment to high-quality products and attentive customer service has earned them a global reputation. Eleaf's exceptional R&D and service teams ensure professional services for customers worldwide. The iStick Pico series, characterized by its "exquisite compact, unique design, and affordable price," has gained global popularity. Additionally, the iJust series is praised by customers for its "breakthrough innovation and ease of use."
Shenzhen Ivps Technology Co. Limited:
Shenzhen IVPS Technology CO. Limited specializes in electronic cigarette research and development, production, and sale in all markets worldwide. Ø SMOK is the leading brand of Shenzhen IVPS CO. Limited, which is professional in researching, and manufacturing electronic cigarette. It is enjoyed by over 80 million consumers worldwide. Ø SMOK is an international first-class e-cigarette brand, which has the e-cigarette whole category products from entry lever to ultimate level. It is featured in the high-end markets with stable product performance, excellent quality and good reviews. Ø SMOK brand has been widely recognized in the E-cigarette market, especially in European and American markets and won good reputation among customers. SMOK continually releases new Ecigarette products and takes leads in electronic cigarette market.
Innokin Technology Co. Ltd:
Innokin was established in 2011 with the mission of providing people with the tools and guidance to live better lives by creating the best electronic cigarettes and advanced personal vaporizers in the world. Combining innovation, design, and the highest quality standards, Innokin operates a 10,000m² factory in Shenzhen, China, adhering to ISO9001, ISO14000, GMP, CE, and ROHS standards to ensure top-quality products. The company holds 36 invention patents, 122 design patents, 290 utility model patents, and 143 processing patents. Innokin is renowned for producing devices like the MVP, Kroma, Sceptre, Coolfire, and ENDURA series, which have assisted thousands in transitioning from smoking to vaping. Innokin products are available in over 60 countries and 60,000 shops worldwide, with continued growth.
Juul Labs, Inc:
JUUL Labs Inc., based in San Francisco, is an e-cigarette company that has garnered significant media attention and critical commentary, particularly due to its popularity among young consumers. The JUUL product comprises two main components: e-liquid and the JUUL device. The e-liquid is designed to offer a nicotine experience akin to combustible cigarettes, while the device delivers this e-liquid as a vapor through a low-temperature regulation system to minimize combustion. The JUUL vaporizer, also known as an electronic cigarette or e-cigarette, distinguishes itself from other vape devices by providing a satisfying nicotine experience for adult smokers seeking an alternative to traditional cigarettes. Available in authentic tobacco and menthol flavors, each JUULpod is blended and filled in the U.S.A.
Philip Morris International Inc.:
Philip Morris International Inc. is a Swiss-American multinational cigarette and tobacco manufacturing company with products sold in over 180 countries and 39 production facilities worldwide. The company manufactures and sells cigarettes as well as smoke-free products, electronic devices and accessories, and other nicotine-containing products outside the United States. Six of the top 15 international cigarette brands are owned by Philip Morris, with Marlboro being their most recognized and best-selling product. Philip Morris also sells e-cigarettes in various countries, with IQOS VEEV as their next-generation e-vapor product that employs a new approach to vapor generation.
British American Tobacco Plc:
British American Tobacco plc (BAT) is a British multinational company that manufactures and sells cigarettes, tobacco, and other nicotine products, operating in more than 180 countries. BAT's popular cigarette brands include Dunhill, Kent, Lucky Strike, Pall Mall, Rothmans, and Camel. The company also offers a range of oral tobacco and "New Category" products, including e-cigarettes and heated tobacco products. BAT is the second largest international tobacco company globally by cigarette sales, following Philip Morris International (PMI). In 2020, over 90% of BAT’s revenue came from cigarettes and other combustible tobacco products, while only 10% was derived from non-combustibles.
