Beer Packaging Market Size, Share, Industry, Forecast and Outlook (2024-2031)

Beer Packaging Market Overview

The Global Beer Packaging Market reached US$ 22.8 billion in 2022 and is expected to US$ 31.3 billion by 2030, growing with a CAGR of 3.5% during the forecast period 2023-2030.

The global beer packaging market is seeking significant growth in tandem the growing beer sales globally. According to the "Brewers Association" report, the retail dollar sales of craft beer increased by 5% to reach US$ 28.4 billion. Craft beer now accounts for 24.6% of U.S. beer market, which is valued at US$ 115 billion. The growth in craft beer sales highlights the need for effective and attractive packaging to capture consumer attention and differentiate products in a competitive market.

Furthermore, China's imports in 2021 are about 10% higher than in 2020 indicating a sustained demand for imported beers. It highlights the significance of packaging in preserving the quality and freshness of imported beers during transit. The changing consumer preference toward new flavors and varieties aligns with the growth of craft beer consumption. The shift necessitates packaging that not only protects the product but also conveys the distinctive characteristics and uniqueness of each beer offering.

Asia-Pacific is the largest region in the beer packaging market with China and other countries dominant in the region. According to the "China Briefing" article, China holds a significant share of the global beer market, accounting for 12 percent of global sales. It has been the world's largest beer market since 2002 and has shown consistent growth in the industry. The rise of craft beer in the region signifies changing consumer tastes and preferences. As consumers seek more unique and high-quality beer options, the demand for differentiated packaging to match these premium products increases.

Beer Packaging Market Scope and Summary

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Beer Packaging Market Dynamics and Trends

Embracing Premium Quality and Innovation in Beer Packaging

The beer packaging industries are expected to be driven by the rise in premium quality in the packaging. Premium beer brands are at the forefront of innovative alcohol branding. It aim to create a distinct brand experience for consumers through creative and memorable packaging designs. for instance, Left Field Brewing's redesign introduced a beautiful new can design with bright colors, minimalistic designs, iconic city locations and a template. The consistent design across different beer types creates instant recognition for the brand.

Furthermore, Talas offers a unique packaging experience by packaging its beer in paper bags. The creative and templatized design, along with a custom font incorporating beer-bottle openers, adds a classy and distinctive touch. Moreover, Goose Island's Next Coast IPA introduced a new and flashy branding direction with cotton candy colors and a chrome can. Consistency in branding across various elements reinforces the product's identity.

Growth of Global Beer Sales

The beer packaging industries are expected to be driven by the growth in global beer sales. As the beer market is expanding rapidly, breweries are creating a wider range of beer styles which includes craft beers, low- and no-alcohol options, flavored beersand specialty brews. Each of these variations requires unique packaging designs that reflect the product's characteristics and target audience.

Furthermore, according to the "beer Info" report, the substantial per capita beer consumption rate in U.S., averaging around 28.2 gallons per person per year, directly contributes to a consistent demand for beer packaging. With adults consuming about 10 ounces of beer per day on average, packaging is required to accommodate this level of consumption. The frequent consumption of beer translates to a consistent need for packaging that accommodates various volumes, from single cans and bottles to multi-packs and cases.

Toxic Elements' Impact on Beer Packaging Industry

The beer packaging industries can be significantly impacted by the presence of toxic substances in the beer packaging. Consumers are becoming increasingly conscious of the materials that come into contact with their food and beverages. Toxic elements such as lead, cadmium and other harmful substances can leach into the beer which can pose health risks to consumers who ingest the beverage. It can lead to negative health effects and potentially legal liabilities for breweries and manufacturers.

In a recent study conducted by the “University of Plymouth”, it was revealed that bottles of beer, wine and spirits contain potentially harmful levels of toxic elements, such as lead and cadmium, in their enameled decorations. The study focused on both the glass and enameled decorations of various clear and colored bottles commonly found in shops and supermarkets. Toxic materials raise questions about the overall environmental impact of beer packaging, potentially deterring environmentally conscious consumers from choosing products with toxic packaging.

Beer Packaging Market Segment Analysis

The global beer packaging market is segmented based on type, material, end-user and region.

Glass is the Most Preferred Material for Beer Packaging

Glass packaging holds the largest segment in the beer packaging industry as it emphasizes higher quality and premium products. The use of glass bottles for beer gives consumers the impression that the beer is of higher quality compared to other packaging options. The perception contributes to the overall branding and image of the beer. Glass is a sustainable packaging option as it is 100% recyclable. The material can be recycled indefinitely without losing its quality, contributing to the growing demand for environmentally friendly packaging solutions.

Many beer enthusiasts and connoisseurs prefer the experience of drinking beer from glass bottles. The tactile experience, the sound of opening a bottle and the traditional association between glass and beer contribute to consumer preferences. European glass packaging manufacturer Vetropack has introduced a new returnable bottle called Echovai, made from tempered lightweight glass. The innovative bottle weighs up to 30% less than standard returnable bottles while being more resistant to abrasion. It also reduces logistical effort and carbon dioxide emissions by 25% compared to a standard 0.33l returnable bottle.

Beer Packaging Market Geographical Penetration

Asia's Beer Industry Evolution Driving Premium and Sustainable Trends in Packaging

Asia-Pacific is the largest region in the Beer packaging market driven by the growing beer industry in the region. Budweiser Brewing APAC, the largest beer company in Asia, plans to promote more high-end beer in China due to strong demand, especially for limited edition beer gift sets. The shift is indicative of changing consumer tastes towards premium and unique beer offerings. The indicates a growing segment of consumers willing to invest in higher-priced, better-quality beer options which subsequently increased the demand for premium packaging in the region.

Major beer brands in China, including Tsingtao Brewery and China Resources Beer, are launching super high-end products with prices around or exceeding 1,000 yuan (US$ 135). The demonstrates the trend of premiumization and the potential for higher-value beer offerings. Also, the industry's shift towards sustainability and carbon neutrality is influencing packaging choices. Brands are optimizing packaging to promote recycling and convey their commitment to sustainability to consumers in the region.

Beer Packaging Market Companies

The major global players in the market include Ball Corporation, Crown Holdings, Inc., Ardagh Group, Owens-Illinois, Inc., Beatson Clark, Heineken N.V., Rexam, Allied Glass, Grupo Modelo and Carlsberg Group.

COVID-19 Impact on Beer Packaging Market 

COVID-19 made a significant impact on beer packaging industry with the closure of bars and restaurants during the pandemic, the demand for draught beer dropped significantly. The closure of tasting rooms and the shift towards home consumption led to an increased reliance on single-use and single-serving packaging. Breweries had to adapt their business models to focus on packaged products and there was a surge in demand for aluminum cans, causing a shortage in the market. Many breweries that had previously shifted to aluminum cans had to revert to using glass bottles due to the scarcity of cans. 

Growlers and crowlers became popular packaging options for draught beer to-go. Crowlers were especially favored due to their single-use nature, reducing the risk of virus transmission. However, there were shortages of crowlers and other packaging materials, leading to cooperative purchasing among breweries to secure supplies. The pandemic prompted changes in alcohol distribution laws and regulations in some states and municipalities, allowing breweries to self-distribute and sell directly to consumers. It enabled breweries to navigate distribution challenges and sell their packaged products directly to customers.

Russia-Ukraine War Impact

Russia-Ukraine war made a significant impact on the beer packaging industry by causing disruptions and price increases for key materials and inputs used in beer production and packaging. Ukraine is a major producer of barley, a key ingredient in beer production. The military confrontation and export shutdowns from Ukraine have led to a grain shortage, impacting the availability and cost of barley for brewing. The shortage has contributed to an increase in the cost of producing beer, making it more expensive to manufacture.

Glass is a primary packaging material for beer, used for mini-bottles and regular bottles. The energy surcharges resulting from disruptions in natural gas supply, compounded by the conflict, have led to higher production costs for glass suppliers. Major glass suppliers, including those from Russia and other regions, have raised their prices due to the energy crisis. It has contributed to increased packaging costs for breweries.

Key Developments

• In June 2022, Corona India took a significant step towards environmental sustainability by introducing a groundbreaking packaging innovation. The renowned global beer brand unveiled a remarkable 100% biodegradable and compostable six-pack, uniquely crafted from surplus barley straw. The pioneering circular packaging intervention not only showcases their commitment to protecting nature but also addresses crucial environmental challenges.
• In February 2023, Old Harbor Brewery renowned for pioneering craft beers in Puerto Rico, unveiled a transformative change by introducing a new 12-ounce canned format for several of its beloved beer offerings. The strategic shift was fueled by an investment exceeding US$ 1 million, dedicated to acquiring and installing a state-of-the-art canned beer packaging line. 
• In June 2023, Partake Brewing, introduced a revamped packaging design that skillfully weaves together visual storytelling to engage a diverse audience that embraces life to the fullest. The overarching intention is to convey a sense of inclusivity and authenticity while shining a spotlight on the brewery's commitment to excellence in brewing and delivering a premium, low-calorie taste. 

Why Purchase the Report?

• To visualize the global beer packaging market segmentation based on type, material, end-user and region, as well as understand key commercial assets and players.
• Identify commercial opportunities by analyzing trends and co-development. 
• Excel data sheet with numerous data points of beer packaging market-level with all segments.
• PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
• Product mapping available as excel consisting of key products of all the major players.

The global beer packaging market report would provide approximately 61 tables, 59 figures and 195 Pages.

Target Audience 2023

• Manufacturers/ Buyers
• Industry Investors/Investment Bankers
• Research Professionals
• Emerging Companies